Why Try To Get Out Of Your Box, When You Can Use What's In It?
Every medium begs you to change your message.
Fit the shoe. Fit the medium. Fit the target’s desire in this moment and space.
Regardless of having an all-encompassing brand message, you need to be tuned into the platform or distribution or space that you’re sharing it.
You need the right message in the right place at the right time, every time.
To not do so will lead you to be forgotten.
Stay Positive & Let’s Get To Specifics
Photo credit
The best tech, apps and software get better when more people use it.
Facebook, DragonSoul, Unsplash, Snapseed.
The same can be said for many businesses, too–the one’s that build a community are often the strongest, most profitable and longest-lasting.
Subaru, Mobcraft, Basecamp, Firefox.
It’s worth asking if your brand gets better when more people come together. If the answer is yes, then are you making every decision with the focus being on building that community?
Shiny objects don’t build communities, they build cults and cults fade away quickly.
Stay Positive & Connect Connect Connect
Photo credit
We know you have more to give. More magic, passion and cleverness.
There tends to be two options when you feel like you want to make a greater impact at work.
Either you leave to start something new or you find a way to assign yourself a new project at your current work that can handle all that you have to give.
You don’t always need to quit and start something new, but you can’t expect others to offer you the chance to give something your all.
Stay Positive & No More Waiting
Photo credit
It’s an on demand world out there, but it doesn’t need to be.
Although it’s far easier to order off the menu, is easier the point?
Far more fun (and often more successful) to make your own menu.
Craft work that’s never done before, give more than ever has been offered, provide more value than what can be described in a couple short sentences.
Far better to create your “what” and find a “how” than it is to offer what you already know how to.
Stay Positive & Order Up
Photo credit
Behind every action is a person. Every comment is a person. Every sale is a person.
Especially, email. Behind every email is a person.
Not a robot, regardless if it’s an automated response.
Nor a void, even if the email goes unanswered.
It’s a person.
And when you remember it’s a person, a fellow human being, a brother of sorts, it changes your posture, how you talk, how you give and ask and interact.
For the better, too.
Stay Positive & Be More Human
I once had a manager tell me, “You will see your pay grow once you do.”
Instead of being upset, I laughed. It was too good of a line and all too accurate.
Those who get noticed and get rewarded are those who show up every day, consistently better than the day before (or at least trying to work toward being better every day).
Think about all the brands and influencers you know.
No doubt every single one of them keeps showing up, keeps growing and keeps diversifying themselves to be in more places (and to be more rewarded).
You might make it sticking to one platform, but you’re not going to make it BIG.
(Of course, it’s worth remembering what your goal is. Big doesn’t always equate to meaningful.)
Stay Positive & Seen Every Day
Photo credit
If you’re like me, then you know there’s a lot of power in breath.
Maybe you read some posts about it or watched a Ted talk. Maybe you were raised with parents who taught you to take a breath every time you got flustered or maybe you’re a musical artist who relies on breath as your source of energy.
However you use it know that you can use it in a hundred other ways.
Breath isn’t just for a long rap sequence, it’s also for instilling confidence prior to a presentation.
Here’s the one thing about breath that no one told me.
Even when you force breath, when you actively try to control it, it still benefits you. It’s not like gravity in that the more you try to control it, the more it controls you.
Stay Positive & When In Doubt, Breathe It Out
Photo credit
