All Or Nothing

Giving It Your All

Maximize sales volumes of highly desired products.

Promote specific brands predicated on area demographics.

Match and quickly surpass the competition.

Establish retail/wholesale relationships.

Provide customer satisfaction.

Formulate community goodwill.

Ensure all activities are profitable for the company.

It’s an all or nothing world for brands. And the ones that stand out the most doing it all – and then at least one other thing exceptionally well – will continue to rule.

Gone are the days a brand can stand on a single pillar.

 

Stay Positive & Better Get To It

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Confidence Is Comfort

Maintaining Confidence

Having confidence isn’t just comforting to you.

When you’re confident, even under pressure or failure, others feel comfortable in your confidence.

The moment you stumble and let your confidence flee, others begin to feel embarrassed for you.

Unique thing, to feel something for someone else even when it’s not you.

But we do it.

It’s why we feel happy when a friend wins a lottery or enters a new relationship. It’s why we feel motivated when someone starts a slow clap and why the best way to wake up in the morning is to be woken up by someone who loves mornings.

If you’re not going to fake it so you make it, at least fake it so others can.

 

Stay Positive & We’re Looking To You

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Pinning It On What You Can Improve

Areas To Improve

It doesn’t help to say you succeeded because of luck or you passed an exam because you’re smart.

It’s tough to say exactly what gives you luck and if your smarts were genetic or trained.

Better to pin your success (and your failures) on what you can improve.

You know, like gumption and persistence and social magnetism and a lot of studying.

In our effort of simplifying things, we lose sight (and let ourselves off the hook) of what got us here, and when we choose to ignore what got us here, it becomes infinitely difficult to get to get going to a better place.

 

Stay Positive & Keep It Real

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Doing What’s Right Later

Doing What's Right

You can do what’s right and ethical and true to your mission statement later…ya know, once you get the ball rolling.

After all, you need a few hires, and sales are quicker to make by lowering the price (and your standards). Better to just get something out the door.

Thing is, I’ve never heard or remembered a great company starting out that way.

The greatest companies I know of started out doing what’s right, stayed doing what’s right and while some are extremely successful and well-known, others are still tiny – but still doing what’s right.

You don’t need to wait until later to do what’s right because the thing about later is that it might not come.

 

Stay Positive & Now Is Good

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Following The Rules

Breaking Rules

I grew up being told that some rules were meant to be broken.

Some rules were outdated or didn’t make sense or were completely forgotten about or were used to hold people back who shouldn’t be held back.

I’ve come to find that it’s not that some rules are meant to be broken; it’s that some are meant to be changed.

A permanent rule is only permanent until it’s not, and it’s not when someone speaks up and it’s far easier to speak up when there’s data to back up the decision (even if that data is XX of people break the rule every day).

New data —> new rules.

When we hide the data or ignore it–that’s when we hurt our culture.

 

Stay Positive & Fluid

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It’s Complicated And Depends

It's Complicated

Please don’t say it’s complicated or that it depends. Doing so holds us back from a solution, but more importantly, a thoughtful solution.

Define what the problem is and if you can’t find one, write them all down, then get to work.

What’s the solution for the one (or each) problem.

You’ll soon find that you’ll arrive at a number of solutions that solve far more of the problems you listed then if you argue about how complex the problems you have are.

“It depends” has never been a good answer and it never will be.

 

Stay Positive & Stop Making It Complicated

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Exhausting People

Exhaustive People

All people can tire you out at some point, but there are two types of people in particular that are flat-out exhausting and ought to be avoided by all means.

There are the people you can’t change. The ones stuck in their ways. Those who don’t care what amount of rationale you can provide. It’s their way or bust.

The other people are those who show up for the click bait, are easily engulfed in whatever shiny object that’s in their view and fall for every pyramid scheme their friends toss their way.

It’s worth a quick gut check to confirm that you’re working with someone in the middle.

 

Stay Positive & Yes, There Are Times To Jump Ship

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