Why Try To Get Out Of Your Box, When You Can Use What's In It?
So much marketing is about tactics chasing strategies.
It’s like starting a puzzle with only pieces, and many of them are pieces of different puzzles.
Better to start with the strategy and then chase down the right tactics.
I’m not suggesting that it’s easy, but it is easier.
Stay Positive & Do Yourself (And Brand) A Favor
Photo credit
The beauty of watching a plane takeoff is in the ramp up before the tires leave the ground.
Heck, even being on a plane, the best part is still the speeding up, the force, the impending ascent.
If takeoff just happened, without any buildup … well, that’s not all too exciting is it?
Planes, projects, relationships – they all benefit from a ramp up period.
Stay Positive & Forward, On
Photo credit
The average consumer is smarter than they have ever been.
Smarter, and more skeptical, too.
The average patron reads more review sites before making a decision. They’ll look to your social pages and groups to see if an event you’re having is all that special. They’ll look back to see how successful you have been.
People are looking to learn if you’re worth the hype.
Stay Positive & Gotta Come Out Of The Gate Swinging
Photo credit
I’m telling you now that you have more patience than they do.
You have more gumption and tenacity and quick wit.
You have work that speaks for itself and others to tout how great it is.
The critic has plenty to go after to begin with, but over time not so much.
Either the critic will get tired or they’ll find someone weaker.
You don’t need to be impervious, you just need to last longer than they do.
Stay Positive & Outlast The Critic
Photo credit
A week ago if you asked me what’s the one thing I really needed; that one thing to get my business off the ground, I would have said a space.
I’ve got the space now … and there’s a new one thing.
That’s the thing about one things–there’s always another.
Turns out the one thing we need–the break, the speaking engagement, the testimonial, the portfolio–isn’t as important as we think it is.
Stay Positive & Onto The Next
Photo credit
It’s nearly 20 years since Seth Godin’s book Permission Marketing came out and it’s still as relevant as ever.
Though, I would make a single caveat at the type of permission we all now have from those who have opted in, reached out and given us permission to connect with them.
It’s no longer passive permission; it’s active.
There’s an expectation that if they have given their contact information or a nudge in your direction that you actively connect with them, that you pursue what’s most relevant to their narrative and to add to it. They expect you to know and share more than ever before.
They know more brands have been given their permission and they’re subject to a new kind of noise. They’re searching for a brand who sings the same tune as them, if not daily.
But yes, daily.
Stay Positive & Can You Keep Up With The Permission?
Photo credit
You can have the perfectly designed location.
You can have the highest quality product.
You can have a series of top reviews, testimonials and blurbs.
Nothing – not the position of the product or the benefit of it – will be as important as the attitude of the person talking about it, selling it, showing it.
In a world where it’s easier than ever to match prices, match quality, match a web design or an email campaign; it’s extremely important to train the right people with the right attitude of touch.
Turns out the gap is massive between a not so good employee and an epic one.
Stay Positive & People Notice (And Care)
Photo credit
