GarthBox

There’s a difference between competing for customers and curating them.

When you compete, you’re at the whim of the competition (which isn’t as good as they could be). In essence, you’re finding new ways to keep the bar where it’s at instead of raising it.

When you curate a customer base, you’re involved in the specific needs of your target.

Every customer is a personal connection versus a net thrown with the guise of a lower prices, quicker service or more product.

If it sounds like you’re competing for customers, it might be time to reevaluate how you plan to be the best and forget the rest.

“They have the best prices” isn’t as strong as “They are the best.”

 

Stay Positive & Which Will You Be?

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Odd thing, patience.

When you have it, you probably shouldn’t.

When you don’t, you probably should.

 

Stay Positive & What’ll It Be?

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You want to know why masters of success say to start the day by doing the hardest thing?

Mainly because of the relief you feel having done something big.

Then throughout the day, especially at the end of it, you can feel fulfilled no matter what else you do (or don’t do).

What they don’t tell you is just how energizing you’ll be after doing the toughest task.

You’ve already completed the most difficult task, so might as well tackle all the other little tasks after because now they seem easier, now they’re approachable, now you’ve put together big forward momentum.

 

Stay Positive & Go Get’em

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Of all the work that we do, most of it can be done sloppily… and very easily sloppily.

It doesn’t matter how round the round hole is.

You can’t fit a round peg in it unless you’ve drilled it straight on.

Same goes for any work that matters.

We’ve gotta tackle it straight on, with precision and care if we ever plan to leverage it.

 

Stay Positive & Let Alone A Square Whole

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Anyone can do the work.

What matters is that you do the work with more passion.

And by doing it with more passion, you inspire others, you send a ripple effect of good vibes and you connect to the end user of your work on a deeper level.

 

Stay Positive & Keep The Passion Flowing

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The network effect is more powerful than any ad in the right-hand column of Facebook.

It’s more powerful than a beautiful “contact us” page.

More powerful than a TV segment viewed by millions.

Look at any brand you admire and you’ll see a network effect at work.

Maybe small, maybe massive, but it’s there – a brand working to connect others who want to tell themselves a similar story.

Too many brands ignore the network effect.

 

Stay Positive & Don’t Be Too Many Brands

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That’s all you need to figure out and then act on to succeed.

The stories you tell should make them feel that way.

Their experience in your shop or with your packaging should make them feel the same.

How they use your website and what hero image you use on your contact page should resonate with how they want to feel.

It’s not about what you want them to feel. It never has been.

 

Stay Positive & Help Them Tell Their Narrative

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