The Attention Of Others

Where You Put Your Attention

The more you vocalize where your attention is, the more those around you will focus on it, too.

If you complain how your business is suffering and how your brand is not being recognized, people will find ways that both are true.

If you mention how you notice when the floor is clean, staff are more likely to mop it before they close up shop.

If you tout how incredible your colleagues are, the more likely you’ll attract equally positive and motivated team members.

It’s no different then when you begin to think of a car you want and then you see it everywhere.

You attract what you put your attention to, and others focus on it, too.

 

Stay Positive & The Good And The Bad

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The Artists We Need

Artists We Need

There are plenty of artists grabbing the low-hanging fruit.

It’s almost always the case that the artist goes after the short-term, the instant gratification project, the thing that gets them in the magazine now, not later.

An entire society supports that endeavor, too.

We’d rather have something to watch tonight and talk about tomorrow than to wait a year from now to talk about it. Maybe it won’t be as cool later? Risky.

No doubt, though, we need more artists who are in it for the long run. We need you to fight for the sweeping new process change, the giant “impossible” building that provides a better education to students and to use the half of a billion dollars for something better than a NFL stadium.

The artists we need are those in the long run, focused on crafting a legacy whether they get to experience it or not.

 

Stay Positive & Are You That Artist?

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Better Business Writing

Business Writing

Two ways to write better for your business.

1. Always have thesauraus.com open, then use it frequently to say what you want to say better.

2. Learn to speak about your business, then write what you say.

It’s the two-step process of what and how you write something about your business that makes all the difference.

 

Stay Positive & Yup, Words Still Matter (Now More Than Ever)

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Spectrum Of Failure And Success

Spectrum Of Failure

You recently spoke in front of more than 200 people. There were a few in the front row that you noticed could care less about what you were saying.

The other week you wrote a post with a new idea and not one reader shared how it moved them.

You spoke up in a meet just yesterday and no one gave you feedback. They carried on with what they were doing.

Certainly you failed, right?

 

Stay Positive & Remember, It’s A Spectrum

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Reaction Measurement

Reaction Management

Tumblr has a pop up that asks “What face are you making when you use Tumblr?” and then asks you for feedback why it’s that face.

Many airports, especially in Europe, have buttons on the way out that you can press to show how satisfied or unsatisfied you were with your experience.

Restaurants and retailers are utilizing this technology feedback tool, too.

The problem I see with it is that it’s not targeted enough.

When everything that makes up a business should be creating a reaction, you can’t have one button because you’ll never know the specifics of what makes them happy or frustrated.

Better to invite 20 strangers to each walk through your establishment with you and you ask how they feel about every item: The decor, the table set up, the doorway, the lighting, the staff dressware, the temperature – everything.

There are tools to help find the time that people are having a poor experience (although, you can tell that simply by looking at sales), but nothing will replace the need to assess reactions item by item.

It’s amazing how much of a difference you can make simply by going through it all yourself.

“How will/are people reacting to this?”

The more consistent the reaction, the stronger the business will be.

 

Stay Positive & Smile, You’re On Camera

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Ask, Listen, Act

Ask, Listen And Act

Those who ask questions have an enormous advantage over those who don’t.

This includes you asking for help, for advice, for leadership. It includes asking for a shoulder, a listener, a friend. The more you ask, the more you’ll be provided. Don’t convince yourself that the world isn’t full of people who want to help, because it is.

Those who listen to the answers, advice, and feedback they’re given have an enormous advantage over those who don’t.

This includes asking follow-up questions, giving them your full attention and taking notes. It includes stepping out of your shoes and into theirs, seeing the world through a different worldview and trusting they’re there to help you, because they are.

Those who act on what they hear from others have an enormous advantage over those who don’t.

This includes setting goals based on the information you’re provided and to develop a game plan. It includes establishing a team of support, of doing things even when it feels risky and to put your lizard brain second to your heart, because you need to.

It’s a cycle. Those who live it have an enormous advantage over those who don’t.

 

Stay Positive & Where Are You Stuck?

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Making Things Look Small

Big Ideas Made Small

When you’ve made a huge mistake at work, it’s easy to forgive others for a minor one.

When you’ve seen a divorce occur, it’s easy to shake off the little tiffs you have.

As humans, everything is relative to our worldview.

The challenge, then, is to expand the worldview as much as possible.

It’s easy for me to speak to a group of 200 people because I’ve already spoken to a group of 3,000.

And it will be easy for you to ship another project once you’ve shipped one.

But here’s the paradox of it all: Once more things look small, we tend to stick to them.

We don’t speak to a group larger than 3k and we don’t ship a project more life-changing than the one we had just shipped.

Truth is that it will never get easier (if we’re doing it right), but it will get bigger in a better way.

It’s less about making things look small and more about making the next big thing look small.

 

Stay Positive & It’s Your Call

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