GarthBox

When I started down the path of becoming a PR professional nothing made much sense to me.

When I started writing a business plan for opening up a bar, everything was confusing.

When I started learning about buying a home, stocks and 401ks, everything seemed like gibberish.

When I started working on the trucking industry, I was the dumbest person in the room.

It wasn’t until I took action, blindly, wholeheartedly and with as much support as I could find, did things begin to make sense. I started to learn the lingo. I started to look at tutorials and how-tos only to notice I was doing them perfectly already. Things made sense.

Everything is scary and confusing … until it’s not.

It’s not only after you take action.

 

Stay Positive & Be Brave

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Nearly everything is written as a headline.

That leaves the question: How do you write a great headline?

The way to write a solid headline isn’t by writing a sentence and then tweaking a word or two until it says what you want. Rather, it’s by writing a hundred different lines with different angles and different words until you feel it in your bones that it’s right.

 

Stay Positive & Brainstorming Session Is In Order

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Reading, but not answering the questions is an act of hiding.

Those who go on to make a world of difference; who you see as having their shit together … they’ve answered the questions.

You know … these questions.

And these.

And these.

And these.

All of the most brilliant people I’ve met and successful brands I’ve studied–they’ve taken every question as a challenge to better themselves, to clearly define who they are and where they are going and the legacy they’ll leave behind.

And they’ve never looked back and thought, “Man, I shouldn’t have dug deep like that.”

 

Stay Positive & Here. Are. Some. More.

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What can you put in your presentation to make it matter four months after its heard?

How can you respond to that customer so they become a life-long ambassador?

What can you focus on now to get you to think like the strategist you’re dying to become?

The work you’re doing, and the way you’re doing it is likely urgent. Short term. Immediate impact.

It’s powerful work, but not as important as the work you do for the long-haul, the positive and the evergreen.

 

Stay Positive & Important > Urgent, Always

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There are plenty of signs to look for that you’re doing work that matters.

Of course, at first notice the signs might have warning tape and be outlined in bold red.

That’s your lizard brain’s doing in attempt to get you to stand still.

But your dreams and your influence on others dies when you stand still.

So notice the signs for what they actually mean: That you’re making an impact, trying something that might not work, and digging deeper toward something that might be 10x the work you’ve already put in–and ultimately worth it.

Once you recognize those signs for what they are, be sure to recognize the one’s for achievement.

Almost no one gets fulfillment when they say “That was easy,” they merely get off the hook.

“That was difficult, but I did it.” Now that’s powerful stuff.

 

Stay Positive & Follow The Signs

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When it comes to patience, you don’t need more; you just need less impatience.

A cutthroat diet might work in the short-term, but you don’t need to overdo the healthy food; you just need less of the junk.

You don’t need to try a hundred different ways to grow closer to your significant other; you just need to give that person less of a hard time.

You can fight fire with fire, to over-correct, do a complete 180 … but it’s damaging, it breeds unhappiness and, in the long run, it typically doesn’t work out.

Better to do less of what’s causing the pain or fear.

 

Stay Positive & Less Creates More

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When it comes to something new, our default setting is to forgo it.

When there’s a large reward, our default reaction is to feel risk then avoid it.

When we feel we’re at the brink of success, our default response is self-sabotage.

When we feel like we’re onto something, our default intuition is to run in the opposite direction.

Going into the new year, try ignoring your default.

If you’re consistent enough, you might just end the year with a new, better default.

But, of course, you know what your default reaction is to that …

 

Stay Positive & Lean In

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