We’re all in the business of getting heard. Whether you’re pitching a new idea in a meeting, texting a coworker, or whispering to your dog about the futility of meetings, the goal is the same—connection.
But there’s a gaping Grand Canyon between words that float by and words that land.
Some statements are like feathers in the wind. Others? They thud with the satisfying gravity of truth.
It begs the question: why do some phrases stick to the brain like peanut butter and others slip off like a cold greasy pancake?
Let’s explore the difference—and how to be the kind of person whose words make people lean in.
Think of two versions of the same idea:
- ❌ “I think we should redesign the dashboard.”
- ✅ “I spoke with five power users last week, and every single one struggled to find the data they needed on the dashboard.”
The first one is a tap on the window. The second one is kicking the door in—with receipts.
Impactful statements come bearing evidence, empathy, or energy.
Here’s another trap…
Starting with “I think…” is like trying to hand someone soup in a colander. It drains your conviction before you even get to the point.
If you must have a disclaimer, go with:
- “What I’m seeing from our customers is…”
- “Data suggests…”
- “The tension I’m noticing is…”
You’re not tossing out opinions like pennies in a fountain. You’re showing up with insights people can actually use.
Let’s jump to compliments…
- ❌ “I like that.”
- ✅ “That framing makes it easier for the user to understand what action to take.”
The difference? The second one gives the person something to build on. “I like that” is a sugar cube. “That will resonate with users” is a blueprint.
This is all to say, best to speak in terms of consequences. If your idea is the pebble, what ripples does it create?
Try saying:
- “That would save the support team five hours a week.”
- “This could help us retain our high-value accounts.”
- “It’ll make our onboarding experience feel like a warm croissant instead of a tax form.”
Get vivid. Get specific. Get consequential. Now go out there and say something that makes someone sit up in their chair.
Stay Positive & Don’t Just Fill The Air, Make It Move
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