Why Try To Get Out Of Your Box, When You Can Use What's In It?
So quickly we take good things for granted. That once they happen, it’s onto bigger and better.
On the flip side, so quickly we spend copious amounts of our time on the bad things. That once they happen, we’re stuck.
Of course good and bad things will happen, but we have the choice of whether we wrestle or enjoy them … and for how long.
Stay Positive & That’s A Good Thing By The Way
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We’re suckers for process. Habits. Rituals.
On the daily, we work to establish routines, ways of working with others that we hope will work for the entirety of the project (and, if we do it right, works for future projects, too).
The caveat few realize and act on is the fact those people are growing, learning and trying new things at the same time we are. In other words, we’re all growing in different ways every day.
What this implies is that the process you established today, though it worked, might not function tomorrow.
That being said, growing pains can be good if we let them be.
Stay Positive & The Best Way To Work With Ever-changing Processes? Connect With The Person
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Imagine you’re a manager of a project. You were just told you made a huge mistake on the project and needed to fix it right away.
Now imagine one version where you focus on your mistake, the strong words from your boss and the disappointment from your team.
Now imagine another version where you focus on getting back on track, making it better than expected, bringing the team together and rallying.
Which version do you think you’ll make a greater impact with?
Where you put your focus has a huge influence on where you actually go (and often that you actually go). Both versions feel the sting of the mistake, but one puts focus on what moves them forward.
It’s not easy and that’s why so few do it, but damn is the reward worth it when you do.
Stay Positive & You Decide What You Focus On
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In a world of 140-character thinking, it’s easy to pick up on a brand’s intention.
Click-bait language is clear that they’re measuring clicks.
Noting when content is sponsored expresses the intention of building trust and being transparent.
A giveaway is clearly about engagement and learning more about the target so the brand can speak more directly to them in future messaging.
Next time your reviewing creative, copy, any tactic … consider what your intention behind it is.
The consumer’s going to see it one way or another.
Better to have it align with what you truly stand for.
Stay Positive & Down With Vanity Metrics
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The fact it worked doesn’t mean it was worth it.
It doesn’t mean it should be done the same way in the future.
It doesn’t mean you shouldn’t look for a way to improve.
The fact it worked doesn’t mean it will again.
Better to put mental energy to question what will work better.
Stay Positive & Better, Not More
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Making things seem worse than what it they are is a habit of most.
After all, the worse the situation, the more it makes sense to hide, to avoid it, to say it’s untameable.
Making it seem worse than what it is is a cop-out well worth avoiding. Here’s how: Anytime you think something has gotten too big to handle, give it the five-minute test. Give it your complete attention and energy for five straight minutes and see what happens.
Stay Positive & 5 Minutes To Learn How Little It Is
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Forcing your ads where they are unwelcome is like turning the wrong way down a one way.
You’ll get noticed fast, but people will honk, they’ll say “what an idiot” and a few may even try to stop traffic so you can find your way out of their way. What kind consumers.
The next marketing strategy is to find intersections where you can place your message. Maybe one of these people driving through have to see it? The more people who do, the more effective the ad will be, right?
Turns out that those at an intersection are merely there because they’re on their way to something else, something that has already earned their attention, something they care about.
That doesn’t leave many options open, but maybe it’s less about finding a space and more about finding a flow?
The best kind of advertising strategy is the kind that either joins the one way (the ad is placed where it is welcome) or it makes a one way (people like us are doing this, join us if you want, but we’re definitely not for everyone, this is a one way road, not an intersection).
And if you’re trying to be all places to everyone, well, just forget about it. It won’t work. That’s like trapping yourself in a roundabout and you’re left wondering why no one is paying attention to you.
Stay Positive & The Target’s Way Is The One Way
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