GarthBox

The best way to learn how to build wings is when you’re falling from sky.

The difference between building a real, physical, tangible set of wings and a metaphorical one is that with the metaphorical one, you have resources, people willing to help, and a fire in your belly to make it happen. It’s a beautiful thing.

In every journey from learner to doer, there comes a time when no more learning can be done at the edge, you have to leap, you have to fall from the sky and build your wings.

The paradox of course, is that falling out of the sky in a literal sense is that you’re guaranteed not to make it. The scary part about the metaphorical analogy is that you might.

 

Stay Positive & Leap Anyway

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We’re often quick to select the words we want our brands to represent and then work to make it represent them.

Better, I believe, to work on adding meaning to your brand, listen to what people are saying about it and then use those words.

The words we use to define our businesses are earned, not forced despite the effort we put in to make them so.

 

Stay Positive & What Are People Saying About You? Might Be Time To Own It

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To be respected as a brewmaster, you can’t just build one recipe, you must have brewed… a lot. You must have done the reading. You have to dump a lot of beer to earn the respect of a brewmaster.

To be recognized as a writer, you can’t just put a book out into the world. You have to show up and write daily. Attend writing workshops, submit for writing awards, and teach others.

Similar investments are needed for musicians, speech therapists, PAs, and pro billiard players.

To change (improve) how you’re treated in your industry, you have to put in the work, do the reading and share the learnings.

As Seth has written time and time again, if you haven’t done the reading, why expect to be treated as a professional?

 

Stay Positive & Yea, It Takes Time, So Does Everything Else

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Eventually people will get tired of looking stupid for buying the cheap product and will invest in the premium or luxury kind (yours?).

Eventually people will notice when you show up every single day.

Eventually the art you create will stand for something.

When eventually arrives, then what?

Sell premium because you care about value. Show up because you care. Keep creating because there’s a change you seek to make in the world. Don’t do these things just for the “eventually.”

 

Stay Positive & There’s Always Another Eventually Anyway

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When the world throws you a curve ball, unprovoked, do you complain and resist or do you figure out how to adapt?

It doesn’t do any good to handle one uncontrollable change one way and the next uncontrollable change another way.

 

Stay Positive & Consistent

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I’ve come across two types of people who say they love what they do.

There’s the person who fakes it to make it. She convinces herself that she loves what she does. You can’t argue that she doesn’t love what she does, but you can pick up on signs that she has to work to love it.

The other person? Love for the work comes naturally. It’s not about listing all the reasons they love it; it’s about wholeheartedly  and genuinely saying “There’s nothing I don’t love about what I do.”

It’s worth confirming that you truly fall in the latter group.

 

Stay Positive & Because Loving What You Do Matters

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When you hear a complaint about price, it’s not an absolute value problem you have, it’s a perception value.

Lowering prices is a race to the bottom, and a quick one at that.

Explaining the value of your product or service is an uphill battle, but far more valuable to customers.

 

Stay Positive & It’s All About Perception

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