If You Want Your Message Heard

Sharing Your Message

If you want your message heard, don’t shout it.

Don’t plaster it across every billboard on highway 13.

Definitely don’t interrupt people just to share your message.

If you want your message heard, be so remarkable that others tell it.

It’s not about having a bigger megaphone; it’s about having a better message.

 

Stay Positive & What Are Others Saying Right Now?

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Who Is Doing The Doing

Intention

Marketing can be broken down into two philosophies.

The first is marketing what you want the customer to do. This could be about pushing them or it could be about giving to them; but in the end, you’re guiding, leading, and, dare I say it, manipulating what they will do.

The other thinking is marketing what the customer wants to do. It’s working backward after understanding the customers’ intention. It’s less about vanity tactics and more about understanding the target and making it as easy for them to tell the story they want about themselves.

Both methods will work, but one is going to be more exhausting than the other.

 

Stay Positive & Not To Mention, One Is Exactly What The Customer Wants

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Building Stamina

Building Stamina

I’m not sold on the idea of simply having stamina.

The difference maker in those who can be in something for the long run is that they are always building stamina.

The runner puts on music, she drinks water, she has a healthy breakfast, she wears a necklace from her grandpa who gave it to her during her first cross-country race in middle school, she has friends waiting to celebrate with her at the finish line–the list of details that help her build stamina goes on.

How are you setting yourself up for a successful long run in your work, in your relationships?

 

Stay Positive & Start Building

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Interest In Your Idea

Interest

When talking about your idea to someone, there are two types of people.

There are those who desire a next time, to chat again, to treat, to motivate.

And those who tell themselves the story of a spectator rather than a coach.

 

Stay Positive & We Need More Coaches

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“No” At The Edge

What The Edge Does

When people ask you to do more for them, it might not be about getting more without paying for it. It might not be what they really want. They’re just in search of the edge; that point when they know they’ve taken something to the end. After all, it’s an incredibly exciting space to be at.

Even more incredible is the way those who are told “No, we’re not going to do that” are often ones who find a way to do it themselves, who start their own business muse, who say “Damnit, if you won’t and he won’t and the gal down the street won’t, I will!”

Saying “No” to customer requests can be seen as a benefit, too.

 

Stay Positive & Who Knew A “No” Could Be So Motivating

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What You Can Manage

Managing More

You can try to manage Brazil’s influence on your industry’s market in the states. You can write letters to legislatures and city folk with big pockets. You can even beg managing editors of big pubs to write a story about you.

Better, I think, to manage what you can with ease and care. Things like staying positive, treating customers better, over-delivering, showing up consistently, listening and making things better than before.

 

Stay Positive & Start Managing More Of The Right Stuff

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