GarthBox

It’s all about the experience, isn’t it?

Every owner cares about their guests having a remarkable experience.

Every server wants the customer to leave having had a wonderful experience.

Every internet retailer wants the package drop off to go off without a hitch because of the experience.

Subtle additions to a moment is what turns it into an experience. Doing things differently for each repeat order is what makes it an experience. Surprising and delighting at every opportunity is what makes it a memorable experience.

You don’t need to overdo an experience, you only need to tweak it ever slightly for it to be seen as different from the time before, thus making it memorable.

 

Stay Positive & Experience Truly Is Everything

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If you want people to believe in your story, you have to live it out in every way possible.

That means gut checking yourself in every decision “Is this the way we do things?”

That means keeping consistent even when you’re tired, even when no one is in the shop.

That means saying you’re here for some people, not all people.

That means selecting design that helps tell your story, not design that you think is cool.

That means not wavering even when the loudest customer yells.

 

Stay Positive & Solidify Your Story By Living It Daily

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To see more business results, you likely don’t need to market more, you need to market better.

The best way to do so? Market in a way that makes an emotional connection with the target.

And that’s where your imagination comes in. That’s when you put on your target’s shoes, her pants, her shirt, her scarf and begin to imagine what life is like.

It’s in every scenario you make up in your head about the target that gets you that much closer to making an emotional connection with him or her.

Sure, a lot of scenarios are rooted in insights you’ve already acquired or your research team told you, but as a marketer, a bit of what you do is make assumptions, tell a story, imagine the details because it’s those details that make all the difference.

 

Stay Positive & Keep Connecting Emotionally

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Anytime you meet someone, they’re going to have an agenda.

Heck, you’ve got one too.

That’s why it’s critical to start any conversation, interaction or meeting by making an agenda together.

Five minutes of upfront discussion around the topics each wants to talk about is worth it to ensure all parties leave feeling fulfilled or, at minimum, acknowledged.

 

Stay Positive & Set Yourself Up For Success

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There are only two options when you are in doubt.

Quit or improvise.

Obviously you choose the one you learn more from, right?

 

Stay Positive & Make It Up As You Go

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That idea you’re working on or that novel or that artpiece or that dance or that white paper…

No one is going to care about it as much as you. No matter who you ask for help on it, they won’t live up to your expectations. They won’t get back to you at the speed that you want them to. They won’t provide as helpful as feedback as you hope.

And that’s okay.

The point about having a passion is that you have it, it’s yours and it’s stronger than anyone else’s.

 

Stay Positive & Don’t Get Down When The Passion Isn’t Shared

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Since you were given a calculator, you haven’t had to carry the cognitive load of doing long division. This magical device did it for you. Freeing up your time to focus on other things.

Everyday more technologies like the calculator are being invented and it’s creating more and more free time.

The difference maker then, is what you do with that time.

Do you invest it in learning something there’s not a device available to make easy for you or do you play video games and get sucked into a Twitter trend?

You have the choice to challenge your cognition, to better yourself, to not let technology drive you to curl up and avoid the work that matters.

 

Stay Positive & Keep Stretching

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