Why Try To Get Out Of Your Box, When You Can Use What's In It?
There’s not really a better friend or colleague that you can ask for than one who acts as your bullshit detector, as your “that’s wrong” caller-outer, as the one who’s willing to point out your mistakes.
Without them you’d always be right, and always being right keeps you going in circles.
Find someone who you can trust to tell you when a number is wrong or an email or a story.
They’re essential to you getting better.
Stay Positive & Don’t Take It Personally, Take It Professionally
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If X is something you’re passionate about, then there’s a story to be told.
If you’re not telling a story, then you’re not really passionate about X.
Stay Positive & No Longer Put Off Telling The Story
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Instant gratification has had its influence on us, that’s for sure.
I believe it has most impacted how we view our work; rather, how we expect results so quickly.
It’s likely that what you’re doing isn’t working because you haven’t been doing it long enough.
You haven’t shown up day after day.
You haven’t kept your promises long after others expected you to stop.
Think of it like an arm wrestling challenge. You don’t have to have the endurance to go at it for hours, you merely need to hold out a second longer than the other guy.
When we work to shorten the time frame to results, it becomes a race to the bottom. No one wants to pay to watch a 2 second arm wrestle.
Stay Positive & Hang In There
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We all have 24 hours in a day and to an extent, we control what that time is filled with.
Time, in terms of your bandwidth to take on, lead and deliver projects is somewhat paradoxical.
You’ve likely heard about Parkinson’s law…work expands so as to fill the time available for its completion.
Equally as important to note, though, is that unexpected circumstances will arrive to fill a void in time if you don’t.
All the more reason to pack your calendar, build your to-do list and push yourself (and time).
Stay Positive & If You Don’t, Time Will
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More often than not, now is not the right time to share your idea with the world.
It’s too much in its infancy. It’ll be crushed by those who think they are trying to help you.
Better to hold onto it, keep working at it until it can speak for itself.
Stay Positive & Show, Then Tell
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One way to make your business a little more remarkable is to solve for your waste problem.
Not necessarily to eliminate it, although that would be a win in and of itself, but to repurpose it.
The trend of people caring what you do with your waste isn’t slowing down.
If anything, it has reached its tipping point and becoming the norm, the expectation, the ticket to entry (or survival) in any market.
In the video industry? What are you doing with all the scenes you’ve cut? Brewing industry? What are you doing with your bomber bottles?
For many, the question is less what can you make that’s new; it’s what can you make with the old?
Stay Positive & Repurpose, It’s Profitable And Just Plain Considerate
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There’s a way to grow your business exponentially.
It requires more than a larger megaphone; it’s about knowing what knowledge your target has and what they need in short-term.
In other words, it’s understanding what your sharable component is.
Brewery co-ops work because of the element of sharing. Zipcar is a success because of people’s desire to share and be shared with.
No matter the industry, people are coming together for craftshares, bottleshares, knittingshares, musicshares, stockshares, couchshares, bikeshares, etc,.
This may mean you need to think of your business differently, but it’s vital that you do.
Blockbuster’s problem was that its financial model was built on late fees. The fees made it unbearable for anyone to share a movie with a friend. (What if they forgot to return it the next day and you’re stuck with the late fee!)
Then comes Netflix. Enough said.
All it takes to differentiate your business is more listening and understanding of the connectedness of your target, their wants, needs and how you can bring those three variables together for them.
Stay Positive & Sharing Isn’t Just Caring, It’s Why We Buy
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