GarthBox

Here’s an exercise to prove you’re empathizing with your customer.

Open your note taking app of choice and begin writing down as many stories as you can that your customer is telling him or herself about your product or service.

For example:

“I want it to be easy for other people to notice that I’m part of a certain group; that they’ll know they’re meeting someone fun and motivated and still down-to-earth. That’s why I  buy Johnny Cupcakes shirts.”

“So many people make shirts cheaply and they’re super uncomfortable to lounge around in. That’s why I buy Johnny Cupcakes shirts. They’re so soft and fit me perfectly–just a little large to be breathable.”

And so on.

 

Stay Positive & Go Ahead, How Many Can You Write Up?

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When it comes to service, whether it’s person to person or an online help bot, people rarely give you a second chance after they’ve had a poor experience.

One sarcastic and rude server at a restaurant, and that couple’s not returning.

One terrible experience trying to figure out how to return a product ordered from your website, and they won’t be ordering another.

Time and attention needs to be put to ensuring a positive experience from the moment one thinks of your brand to… infinity.

It might seem like a lot to ask for, but more and more companies are sprouting up, determined to do it, to be the best.

 

Stay Positive & Make It So Your Customer Doesn’t Need To Give You A Second Chance

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If you want your message heard, don’t shout it.

Don’t plaster it across every billboard on highway 13.

Definitely don’t interrupt people just to share your message.

If you want your message heard, be so remarkable that others tell it.

It’s not about having a bigger megaphone; it’s about having a better message.

 

Stay Positive & What Are Others Saying Right Now?

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Note taking is probably the most laboriously banal, yet beneficial task one can perform.

 

Stay Positive & It’s Not Real Until It’s Written Down

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Marketing can be broken down into two philosophies.

The first is marketing what you want the customer to do. This could be about pushing them or it could be about giving to them; but in the end, you’re guiding, leading, and, dare I say it, manipulating what they will do.

The other thinking is marketing what the customer wants to do. It’s working backward after understanding the customers’ intention. It’s less about vanity tactics and more about understanding the target and making it as easy for them to tell the story they want about themselves.

Both methods will work, but one is going to be more exhausting than the other.

 

Stay Positive & Not To Mention, One Is Exactly What The Customer Wants

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I’m not sold on the idea of simply having stamina.

The difference maker in those who can be in something for the long run is that they are always building stamina.

The runner puts on music, she drinks water, she has a healthy breakfast, she wears a necklace from her grandpa who gave it to her during her first cross-country race in middle school, she has friends waiting to celebrate with her at the finish line–the list of details that help her build stamina goes on.

How are you setting yourself up for a successful long run in your work, in your relationships?

 

Stay Positive & Start Building

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When talking about your idea to someone, there are two types of people.

There are those who desire a next time, to chat again, to treat, to motivate.

And those who tell themselves the story of a spectator rather than a coach.

 

Stay Positive & We Need More Coaches

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