GarthBox

A better way to gauge customer interest and loyalty than to look at how many frequent flier miles they’ve gathered and how many times they’ve bought a gift card for a friend is to notice how they feel when they walk in the door, how they feel when they make a transaction, and how they feel when they walk out of the establishment.

No change you can make from the mining of data will ever be as powerful as a person to person interaction gone right. After all, people just want to be seen.

 

Stay Positive & Are You Watching What Matters?

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“We should get together to work on this sometime.”

“Let’s grab coffee sometime.”

“I’ll get back to them sometime soon.”

We’ve heard and said these lines before.

Despite our default belief, “sometime” isn’t something that happens to us.

We decide when sometime is.

Correction: We ought to decide when sometime is.

If we don’t mean for there to be an actual sometime, then let’s not trick each other into thinking there will be.

 

Stay Positive & How About Friday At 4:00 p.m.?

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Memories can’t be erased or truly forgotten.

Routines can’t be deleted from your mind once they become routines, either.

What is one to do?

The only thing one can do: Write over them.

Go to a place where you have a bad memory of and create a new memory–something special and good.

Take the habit of getting up for a beer or a cookie and change it to walking around the block or calling a friend.

 

Stay Positive & Erasing Is An Uphill Battle, Changing Is A Level Field

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Coupons and discount codes are addicting. So much so that it only takes an owner one time of offering a discount for the consumer to expect it again in the future.

Free, however, feels much more like a gift, of recognition, of care–something we tend not to expect once, let alone a second or third time.

It’s worth considering what you’re actually giving away when you give a discount.

 

Stay Positive & There’s More Of An Impact Than Just Dollar Signs

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The story we’re telling is not always the story we want to hear.

Nor is it the story other people think we’re telling.

The story we’re telling is personal, subjective and often unexplainable.

But … it is rooted in one of our core needs.

If you want to better understand the story those around you are telling themselves, don’t try to fill their shoes or play the game of situational analysis; instead try to fill their needs, desires, and dreams.

It might not reveal the full story, but it’s better than a shot in the dark.

 

Stay Positive & After All, It Always Boils Down To Fear And Love

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So quickly we take good things for granted. That once they happen, it’s onto bigger and better.

On the flip side, so quickly we spend copious amounts of our time on the bad things. That once they happen, we’re stuck.

Of course good and bad things will happen, but we have the choice of whether we wrestle or enjoy them … and for how long.

 

Stay Positive & That’s A Good Thing By The Way

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We’re suckers for process. Habits. Rituals.

On the daily, we work to establish routines, ways of working with others that we hope will work for the entirety of the project (and, if we do it right, works for future projects, too).

The caveat few realize and act on is the fact those people are growing, learning and trying new things at the same time we are. In other words, we’re all growing in different ways every day.

What this implies is that the process you established today, though it worked, might not function tomorrow.

That being said, growing pains can be good if we let them be.

 

Stay Positive & The Best Way To Work With Ever-changing Processes? Connect With The Person

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