GarthBox

One way to make your business a little more remarkable is to solve for your waste problem.

Not necessarily to eliminate it, although that would be a win in and of itself, but to repurpose it.

The trend of people caring what you do with your waste isn’t slowing down.

If anything, it has reached its tipping point and becoming the norm, the expectation, the ticket to entry (or survival) in any market.

In the video industry? What are you doing with all the scenes you’ve cut? Brewing industry? What are you doing with your bomber bottles?

For many, the question is less what can you make that’s new; it’s what can you make with the old?

 

Stay Positive & Repurpose, It’s Profitable And Just Plain Considerate

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There’s a way to grow your business exponentially.

It requires more than a larger megaphone; it’s about knowing what knowledge your target has and what they need in short-term.

In other words, it’s understanding what your sharable component is.

Brewery co-ops work because of the element of sharing. Zipcar is a success because of people’s desire to share and be shared with.

No matter the industry, people are coming together for craftshares, bottleshares, knittingshares, musicshares, stockshares, couchshares, bikeshares, etc,.

This may mean you need to think of your business differently, but it’s vital that you do.

Blockbuster’s problem was that its financial model was built on late fees. The fees made it unbearable for anyone to share a movie with a friend. (What if they forgot to return it the next day and you’re stuck with the late fee!)

Then comes Netflix. Enough said.

All it takes to differentiate your business is more listening and understanding of the connectedness of your target, their wants, needs and how you can bring those three variables together for them.

 

Stay Positive & Sharing Isn’t Just Caring, It’s Why We Buy

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Never underestimate the power of a 180 word blog post where every word is carefully selected.

Or the power of a person with 1,200 followers, but who is closely connected and interactive with each of them.

Or the David’s of a world full of Goliaths.

There’s power in the micro.

 

Stay Positive & Influence Works In Multiples

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Mindsets are like outfits, easily accessible, but difficult to choose.

And once we put a mindset on, we tend to keep it on throughout the day.

Of course, it doesn’t need to be that way. Mindset is a choice; instantly interchangeable.

 

Stay Positive & What Are You Wearing Today?

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It’s very likely your give isn’t big enough. It’s not eye-catching enough. It’s not more than the other guys. It’s not remarkable.

Then again, what the customer gets might not be enough. It might not be convincing enough. It might not satisfy a pain point. It might not be something they’re willing to share with others.

You can talk up the get, you can market it, you can apply add-ons to it, but it will never have as much of an impact as increasing your give, promising better, doing more, giving your all.

 

Stay Positive & Focus On Upping Your Give

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The best time to assume is when you don’t know and neither does your target.

The majority of assumptions you’ll make about a customer will likely be wrong, but at least you’ll know by testing your assumption.

And your customers can’t tell you because they have trouble imagining how you can be infinitely better, too.

Anyway, eventually you’ll be right and your target will be that much more grateful for your brand’s existence.

To make that kind of progress, though, you have to be willing to be wrong, you have to be willing to assume, to try and to learn.

 

Stay Positive & It’s The Trifecta Of Business Development

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If you want a client to be on your side, a friend to look up to you, a boss to consider you for a promotion then you have to show that you care. It’s as simple and as difficult as that.

 

Stay Positive & Care, Then Care More

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