Why Try To Get Out Of Your Box, When You Can Use What's In It?
Experts in your industry or topic of study will certainly have some great ideas.
But after a while you learn them all, they seem less great, they all start blending together.
Then what?
The answer isn’t to find better experts in your field. It’s finding experts in other fields.
Most new great ideas come from different perspectives; not shared ones.
Stay Positive & Go Chat
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Whenever my significant other calls, a picture of her smiling in a sun dress with a field of sunflowers behind her pops up on my phone. Oh, she’s also flipping me the bird. It’s hilarious and gets me smiling every time she calls.
When you break down your day into moments, it’s incredible how much control you have over what’s happening and, more importantly, how you feel.
Your morning alarm? It can be anything you want… maybe it’s the sound of your significant other telling you that “you are correct” which we all know is a rare occasion. Maybe you have a positive mantra taped up in your bathroom so you have something to read while you brush your teeth. Perhaps you have a poster at your work with a famous Chuck Close quote.
Options for happiness are endless. All it takes is for you to choose to control it.
Stay Positive & How Do You Set Yourself To Be Happy?
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Have you taken a moment to consider how much influence you can have on tomorrow?
Checking your schedule and mentally preparing for the set of tasks you can expect (and the ones you can’t). Maybe saving some of tomorrow’s willpower by picking out your outfit and packing a lunch tonight. Perhaps you check off a few of the easy to-dos that are on your list for tomorrow today so you can have more time to focus on the stuff that matters. Consider if you went to bed 30 minutes earlier so you can wake up earlier to meditate or do a light exercise–something you haven’t done in a while.
If there’s that much influence you can have on tomorrow…makes you wonder how much influence you can have on today.
Stay Positive & You’ve Got The Energy And Now The Rational
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People aren’t buying a product.
They’re buying in to a story your product helps them tell.
Recognizing that is the first step to marketing better.
The second is making sure everything else you do helps tell that story.
From the messaging on the door. To the types of glassware you have. To your email signature. To how people are greeted at the door.
Stay Positive & It All Adds Up
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Attention is expensive.
Even when it seems like attention was gotten easily, a lot of effort was put into the stunt or for those two worlds to collide or to steal a glance away from a competitor.
What I see so many brands fail it is this: You’ve got their attention… now what?
Stay Positive & Maybe Invest More In An Answer Than Attention
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There’s no better experience than experience.
Testing and learning… repeat.
Stay Positive & There’s Not Supposed To Be An End To It
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You can be quick to search for a tool that can do a hundred things.
There are plenty of SEO tools that can curate hundreds of key words for you to focus on, but it can’t tell you if those key words will matter to your target.
The best advice I’ve gotten around tools?
“Focus on the user, not the tool.”
At what stage on the customer journey is the user? What’s relevant to them? Where are they geographically located and how is the weather and culture there different from another customer’s location? How can you appeal to different people differently?
No need to spend more finding tools; invest in learning all you can about your target and the number of tools and the difficulty of using them will lessen.
Stay Positive & What Have You Learned About Your Customer Recently?
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