GarthBox

To see more business results, you likely don’t need to market more, you need to market better.

The best way to do so? Market in a way that makes an emotional connection with the target.

And that’s where your imagination comes in. That’s when you put on your target’s shoes, her pants, her shirt, her scarf and begin to imagine what life is like.

It’s in every scenario you make up in your head about the target that gets you that much closer to making an emotional connection with him or her.

Sure, a lot of scenarios are rooted in insights you’ve already acquired or your research team told you, but as a marketer, a bit of what you do is make assumptions, tell a story, imagine the details because it’s those details that make all the difference.

 

Stay Positive & Keep Connecting Emotionally

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Anytime you meet someone, they’re going to have an agenda.

Heck, you’ve got one too.

That’s why it’s critical to start any conversation, interaction or meeting by making an agenda together.

Five minutes of upfront discussion around the topics each wants to talk about is worth it to ensure all parties leave feeling fulfilled or, at minimum, acknowledged.

 

Stay Positive & Set Yourself Up For Success

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There are only two options when you are in doubt.

Quit or improvise.

Obviously you choose the one you learn more from, right?

 

Stay Positive & Make It Up As You Go

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That idea you’re working on or that novel or that artpiece or that dance or that white paper…

No one is going to care about it as much as you. No matter who you ask for help on it, they won’t live up to your expectations. They won’t get back to you at the speed that you want them to. They won’t provide as helpful as feedback as you hope.

And that’s okay.

The point about having a passion is that you have it, it’s yours and it’s stronger than anyone else’s.

 

Stay Positive & Don’t Get Down When The Passion Isn’t Shared

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Since you were given a calculator, you haven’t had to carry the cognitive load of doing long division. This magical device did it for you. Freeing up your time to focus on other things.

Everyday more technologies like the calculator are being invented and it’s creating more and more free time.

The difference maker then, is what you do with that time.

Do you invest it in learning something there’s not a device available to make easy for you or do you play video games and get sucked into a Twitter trend?

You have the choice to challenge your cognition, to better yourself, to not let technology drive you to curl up and avoid the work that matters.

 

Stay Positive & Keep Stretching

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Despite the extreme malevolence of Hydra, humans have one similar attribute.

With hydra, the story goes, you cut one head off and two grow in its place.

Similarly, we grow when we learn from our mistakes, get uncomfortable, experience burnout.

There’s a reason the expression is “like they’re running around with their heads chopped off” and why after they recover, they are all the better because of it.

If you’re not pushing your limits, stepping over the line or taking risks, you’re not growing as much as you could (or as much as we need you to).

 

Stay Positive & Yes, We Need You To

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Friendships, relationships, business connections, partners, loyal customers… you name it–the one skill you need to have is actually two-part.

1. Read the room.
2. Act on it.

In a world where being liked is a major step toward success, it’s essential to interpret how others are feeling, to read body language and, most importantly, to act on that information.

 

Stay Positive & To Make Enemies, Read The Room And Don’t Act On It

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