Why Try To Get Out Of Your Box, When You Can Use What's In It?
The difference between an amateur artist and a remarkable one is an amateur artist paints to showcase their skills and worldviews and passion. A remarkable artist paints to showcase the skills, worldviews and passion of those who will see it.
Stay Positive & Same Goes For Any Kind Of Artist, Really
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You want to grow fast, learn quick, fit into bigger shoes.
You want a promotion, a raise, a greater challenge.
The obvious path to get there is the one you’re on. You just need to put in longer hours, work harder, and focus more.
The obvious path, of course, isn’t always the best one. Consider learning a different way. Freelancing. Reading. Blogging daily.
There’s more than one path to get better at your muse.
Stay Positive & If Anything, It’s That Variety That Will Make You Better In The End
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If you were to meet someone amazing at an event, there’s no chance you’d walk away without getting their contact info, right?
The same situation occurs with businesses every day. The only twist is that it’s the owners responsibility to gather contact info for those who are amazed at the product or service.
You’re doing it wrong if you’re waiting for others to keep connected with you.
Stay Positive & Ask THEM How You Can Keep In Touch
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One of the smartest spaces any business owner (you?) can create is a space to learn. In essence, to give your employees permission to grow. It sounds obvious, but it’s not all that common.
Many bosses and owners expect perfection and it’s easy for them to give work to those they know can get it done expertly instead of someone who it’s challenging for. There’s a certain risk associated with someone who might not have done a specific task before. Of course, that’s no reason not to assign it, but not everyone thinks that way.
The truth of it all is that company culture is hurt when there’s not permission to grow. Opportunity for growth is a serious component to employee happiness and retention.
The challenge, then, is to find that happy medium of having those experts on deck while also having those who have room to grow; by trusting them to stretch themselves on a tough task, by ensuring that the experts are there to mentor them, by caring enough to give them permission to suck, too.
Stay Positive & If You Have The Chance For It To Be A Win-Win, Why Not Take It?
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The smartest marketing doesn’t work to influence someone to make a decision they would have never thought of making.
It’s not about taking someone completely out of their comfort zone. Rather, it’s about showing a decision is not as far off as they might have thought.
In fact, it’s similar to another decision they’re making.
Many charities get others to donate by saying they could give five dollars and skip their Starbucks run tomorrow.
Target says Justin’s says it’s like a peanut butter cup, but it’s made to matter.
The farmer’s market touts it’s just like going to the grocery store, but you’re getting local food and supporting the community at the same time.
Like any good conversation, you’ve got to make a connection, point out something similar, already understood, a decision one already makes before you can get someone to switch, to try, to change their ways.
Stay Positive & Tie The Decision You Want People To Make To One They Already Do
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A gut check for if you’re doing your best (not just the right thing, but the best thing) is to ask yourself: Will this customer remember this moment? Better yet, will they cherish it so much that it is then in their best interest to tell a friend about it?
When I was a kid, I remember that whenever I woke up extra early, I knew I could get up and my dad would be on the couch watching a sci-fi show with dinosaurs. It was little, but I remember those moments to this day and hope to offer them to my kid.
Consider a business’s moment of remembrance. The box of the first Johnny Cupcakes shirt I ordered also contained a mint, sticker, pin, and a Goonies playing card. I’ve talked to others about that brand and that moment for years.
It doesn’t take much to create a moment of remembrance. It’s merely being there when needed and offering a little more than expected.
Stay Positive & What Are You Doing To Be Remembered?
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The stories that matter don’t always sound right in a newspaper.
Nor a youtube video, magazine article or infographic.
The best stories are the ones only fully understood in person. Face to face. Human to human.
The Bezos’ and Jobs’ of the world became what they are today because they told their story to the world, person by person, one after the other.
Those who think they can get their story out while remaining behind a computer or trusting that a customer will always tell the story for them? They’re not going to make it. Not big, anyway. That’s not how you make a dent in the universe.
Stay Positive & Meaningful Conversations Are Necessary If You Want To Succeed
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