GarthBox

Brushing once a day for less than a minute still puts us on the path toward dental hygiene challenges.

Something so rudimentary and simple requires intention and consistency to work out in our favor.

It makes you wonder about the more meaningful work we do. We clearly can’t expect remarkable results from using a new sales methodology if we test it out once a week. We can’t expect to reap the benefits of mindfulness when we only practice when it’s convenient.

It’s not that we have to do everything with intention and consistency; but we do have to with what we want to grow and ensure the future success of.

Stay Positive & Time For A Habit Check

The first level of a sticky product or idea is that someone comes to it multiple times. It’s the purchase of your same body wash again and again or the library you visit each month rather than going to any other one.

That’s powerful, but not nearly as powerful as the second level of stickiness.

The second level of a sticky product or idea is that someone wants to bring others into the fold. It’s the Dive Bar that you go to ounce and go again because you have to show others. It’s the purchase of a dozen more of your favorite hand-crafted soaps that you’ll give to your friends.

Both levels hold value but it begs a question around where we spend our time: maintaining level one? or pursuing how to achieve level two?

Stay Positive & See You Again Tomorrow?

It’s easy to get caught up in the idea that if we follow spec, check the boxes, do as we’re told, we’ll impress someone.

Maybe it’s our boss or our significant other or maybe our self.

But when does that truly pan out? Can you think of an example? Or if you can, did it last more than 5 minutes? or after the next task was assigned?

Didn’t think so.

People are impressed with the unusual, the unexpected, and the weird.

The things we didn’t think we could do and more often times the things we knew we could but didn’t want to.

It’s the stuff at the edge. The spot that’s uncomfortable. The spot where you’re not sure it’s going to work.

Stay Positive & Go Ahead, Impress Them… Actually Impress Them

Bigger isn’t always better.

Three is still a party.

Imagine the results of a retailer holding 20 unique events in which a few people showed for each. Niche. Personalized.

Imagine the intimacy and connection a brewery can make when they launch a tasting panel before sending beers to the general public.

Small groups allow for purposeful interaction, tailored experiences, and are more conducive to the sharing of personal experiences.

By all means, continue having the big events, mass advertisements, large launches, but make room for the meaningful parties, too.

There’s a time for 300 and there’s a time for 3.

Stay Positive & When’s Your Next Party?

No one wants information shoved down their throats.

The car salesman that gives you their whole backstory along with the latest deals they have and promos before you’ve even told them what you’re there for comes to mind.

But making it so there’s no information whatsoever is no bueno either.

The restaurant that forgoes training their staff on the backstory or to communicate to customers how they can and shoulder order or, ya know, skips signage that indicates where the bathrooms are comes to mind.

The key then is to have the information at the ready – but make it optional. Signage is one way. Either read it or don’t. Asking questions like, “is this your first time here?” also helps.

Stay Positive & Have It Available And Make It Easy

You could keep following up to your lead. Again. And again. And again. And again.

If reading those words that many times is annoying isn’t it?

Better to air on the side on consistency.

Consistency showing up with something of value. Again. And again. And again. And again.

Even reading those words you felt a bit lighter because you know there was at least some value you’d get out of it each time.

Stay Positive & Persist With Consistency, Perhaps

Life isn’t like a scale in which we can place an item on the left and an item on the right and it will stay balanced.

Even when we find equilibrium, it’s only temporary.

Too many outside forces. Too many internal desires. Too much life happens.

The fortunate part of it is that you can choose which way the scale tips when it’s out of balance.

Such is life, really.

You have the option to over communicate more the under communicate; to lift someone up more than shame them; to listen more than you speak; to act selflessly more than selfishly.

Yes, in a perfect world, there’s a perfect balance.

But we don’t live in a perfect world. (And if you’re like me, you don’t want to.)

Stay Positive & You Control Which Way The Scale Tips