GarthBox

Freedom means lots of things to different people.

Today kids will be screaming with the idea of a different kind of freedom.

Tomorrow you’ll be free to research every option before you decide on a purchase.

The next day someone will feel free to share their opinion in the comments section of the last post you wrote.

What if we created a space for freedom. Freedom to know all one would want to know. Freedom to experience a product or service before purchasing. Freedom to have it in whatever color one wants. Freedom to not get it at all.

With so many options available, is it clear you still have the freedom to choose?

 

Stay Positive & Let Freedom Ring Or Buzz Or Bop Or Whatever

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Too often we confuse attention with connection.

If you want attention, use drama.

But if you want long-lasting connection (not just temporary attention) then you’ll have to exchange drama for something a little more meaningful.

 

Stay Positive & Drama Doesn’t Have To Exist If We Don’t Want It To

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You ignite a distinct dynamic teacher-student relationship when you are ever attentive and forward about your effort to learn.

Once teachers (not just public school, but friends, fathers and alike) begin to teach, it’s a short leap to getting frustrated and just doing it themselves.

When you come out of the gate and regularly remind the other that you’re trying your darnedest to learn, you simultaneously break down unnecessary (and often hindering and hurting) barriers to the process of teaching.

Sometimes you need to be as aggressive of a student as one may be a teacher.

 

Stay Positive & Nothing Keeps Another Humble Like Hearing “I’m Trying My Best.”

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Though fewer people are watching television, it’s becoming more valuable due to ones ability to share and connect with others around it. It is so much more than your family sitting around a TV, chatting during commercial breaks of Friends. Now it’s you and 50 of your closest friends texting, snapchatting, and tweeting about the real-time Game of Thrones plot-twist.

Less use doesn’t always mean less value. Sometimes it means more.

 

Stay Positive & Don’t Be So Quick To Hit The Power Off Button

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As often as I don’t care to imagine a negative outcome, let’s do it as an exercise.

Let’s say your idea is pitched with 19 other ideas. Only five get chosen. For the 15 who don’t get chosen, they have three options.

1. Run. Give up. Throw in the towel.
2. Figure out how to support the five who got chosen.
3. Choose yourself. Go make it happen without a voted approval.

Which do you choose?

If you guessed a combination of two and three, then you’re on point. The thinking that you can only choose one is often what leads entrepreneurs to choose the first option. They don’t realize the potential of themselves or those around them.

As ol’ Zig said, you’ll have everything you want once you help enough other people get what they want.

 

Stay Positive & Sometimes Choosing Yourself Means Choosing Others

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The less you’re attached, the more likely you’ll switch, and the more you’ll experience.

This is every marketer’s challenge: to convey a remarkable experience that doesn’t die down.

Dyson makes pulling out the vacuum an enjoyable task. Every. Damn. Time.

Flipping through songs on your iPod never gets boring.

Having a dedicated mug to yourself makes drinking beer (any beer) more fun.

So much is marketed as a one-and-done product, an item of instant gratification, a service of use or lose, and all to the dismay of the maker when she sees customers changing their minds, upgrading, and converting to her competitors.

However, it’s not always a matter of an inferior product or service. More often, it’s that we’re not telling the story right. We’re putting too much emphasis on the “try this” part than we are on the “every time you use it you will feel ____” part.

A remarkable product makes a customer feel like they are part of the change, and, that alone will halt them from trying something else.

 

Stay Positive & Does Your Customer Know What Change They’re Part Of?

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We’re supposed to be living in a connected world, right?

This is, after all, the connection economy.

I wonder, then, how many people you reached out to form a connection with yesterday?

How many virtual handshakes? How many gifts of your time did you give to someone new?

The only way to go up is to help (and be helped) by others.

I’d say it’s time to start connecting more. Wouldn’t you?

 

Stay Positive & It Starts And Ends With A Connection

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