In The Box Podcast

Episode 44: Naming A Business, Limited Productivity, Pushed Into A Corner And More (Podcast)

Garth Beyer

On this episode of In The Box Podcast we chatted through why people go to classes, conferences and conventions and a bit about how they market themselves. We also talked about naming a business, limiting ourselves to be more productive, one tip for someone who feels pushed into a corner, and what to do when you have a hamburger and a steak comes along shortly thereafter. The steak talk is a pretty funny one. Have low expectations.

Episode 44: Naming A Business, Limited Productivity, Pushed Into A Corner And More

Classes, Conferences, Conventions – Do people go to conferences, classes and conventions then become successful or do they become successful then go to them?

Naming a business – What makes naming a business so difficult?

Steak – What do you do when you have a hamburger and steak comes along shortly thereafter?

Options – Is it best for productivity sake to put limits on what you do with your time?

Bonus – One tip for someone who feels “pushed/painted into a corner”?

 

Stay Positive & Take Responsibility, Not Blame

The Shoes Might Not Be Right

Garth Beyer

Stepping In Customer's Shoes

“The ability to stand in the customer’s shoes and to see the world as they do is the most underrated marketing tool we have.” – Bernadette Jiwa

You might not be right when you step into the customer’s shoes.

Thing is, they might not be right either.

The point isn’t to be right, it’s to step in their shoes and try to be right.

It’s often in the process of showing you care, of setting an example for your belief in understanding the customer that the more customers seem to show up.

 

Stay Positive & Showing You Care Enough To Listen Is More Important Than Being Right

*Edit: Being right certainly helps, but it’s not the end-all-be-all. By default, the more you practice stepping into others’ shoes, listening, caring the more often you’ll be right.

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If You Can’t Be Unconditionally Happy For Someone

Garth Beyer

Concern Yourself With Yourself

There are a lot of potential strings attached to being happy for someone.

You may also be envious, jealous, upset, and angry with them at the same time.

Maybe they have something you want.

Maybe they’ve done something you’ve always dreamed of doing.

If you can’t be unconditionally happy for someone, don’t be anything. Don’t pay any mind to it. Give it the cold shoulder.

I won’t argue that you can’t be happy and jealous at the same time, but I will argue you can’t be as passionate, driven, and energized about your goal if you’re jealous someone else has already met it.

 

Stay Positive & Focus On You, You’ll Be Better Off For It

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Levelling Up

Garth Beyer

Levelling Up

Levelling up is a feeling

Success is a feeling.

Going pro is a feeling.

Change is a feeling.

Impact is a feeling.

The list you’re making, the thoughts you’re having about this new year, the discussions you’re having about focusing more on your passion and less on your work, be sure that every action step you take makes you feel fulfilled.

You’re fully capable of making people feel good, smart, clever, safe, true to themselves, creative, and in control.

When you focus on the feeling you want to invoke, the way you form the message kind-of sorts itself out.

Focus on the feeling and the right words will come, the right design will come, the right opportunities will come.

The caveat: to invoke feeling, you have to get uncomfortable, you have to build momentum, you have to connect with people you’ve never connected with before, you have to take action.

There’s so much this new year has going for me and for you. Will you cash out on all you can?

 

Stay Positive & Will You Cash Out On All You Can?

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Fulfilled

Garth Beyer

Fulfilled

Knowing what you like and dislike is helpful in discovering your passion, but it doesn’t make you feel fulfilled at the end of the day.

I’ve explained it like this. Discovering what you’re passionate about is easy because, by default, no one wants to do what they don’t like to do. By writing down all the things you like to do, you’ll quickly find a pattern, which is your passion.

However, not everything you like to do will make you feel fulfilled.

The passion you have needs direction.

What are you passionate about? isn’t question enough. Better to complete this sentence:

I feel fulfilled when I….

 

Stay Positive & Passion Is The Fuel For Fulfillment

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Mediocrity Setback

Garth Beyer

The winning businesses fight mediocrity on a daily basis.

When a champion owner wakes up and you ask them what they’re going to do today and they answer “be/do/make something remarkable” – well, I can’t think of a better answer myself. I would put my money on him or her, at least for that day.

I say that because tomorrow they may not feel inclined to stand up and stand out. It only takes one instance of mediocrity to lose a chunk of their followers, to make their employees feel cheated, to make themselves feel weak. And that’s such a downward spiral.

To run a winning business you’ve gotta fight mediocrity…

and to fight mediocrity you’ve gotta care.

 

Stay Positive & Care More Than Your Competitors

Books Read In 2015

Garth Beyer

Do The Reading

Must-reads start with an *

  • Growth hacker marketing by Ryan Holiday – 83 pages
  • *What to do when it’s your turn by Seth Godin – 187 pages
  • The greatest salesman in the world by Og Mandino – 111 pages
  • *The E Myth by Michael E. Gerber – 266 pages
  • Selected poems by W.B. Yeats – 133 pages
  • Whatcha gonna do with that duck? by Seth Godin – 457 pages
  • Here comes everybody by Clay Shirky – 321 pages
  • Selected poems by Lord Alfred Tennyson – 119 pages
  • A man without a country by Kurt Vonnegut – 143 pages
  • *Iconoclast by Gregory Berns – 200 pages
  • *Contagious by Jonah Berger – 210 pages
  • Love in a time of cholera by Gabriel Garcia Marquez – 551 pages
  • *A beautiful constraint by Adam Morgan and mark Barden – 233
  • Absolute value by it Amaretto Simonson and Emanuel Rosen – 191 pages
  • Rich dad poor dad by Robert Kiyosaki – 183 pages
  • *The new one minute manager by Ken Blanchard and Spencer Johnson – 97 pages
  • Start with why by Simon Sinek – 225 pages
  • *Rework by Jason Fried and David Heinemeier Hansson – 271 pages

 

Stay Positive & Did You Do The Reading?

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