In The Box Podcast

Episode 31: Management Advice, Meeting People, Team Vision And More (Podcast)

On this episode of In The Box Podcast, we ended up with a lot more questions than answers. You can download the episode here and listen to us talk about giving advice to management, meeting people within their own worldview, how much it matters that your team sees a project the same way as you, the importance of showcasing business culture, and ebbs and flows of life.

Episode 31: Management Advice, Meeting People, Team Vision And More

Ebb and Flows Of Life – Do you think you’re the only one who has trouble with figuring out life? or that your problems are unique to you and others won’t understand?

Management – What’s one thing that you would tell the management of the world?

Meet People – Best way to meet people where they are at?

Vision – How much does it matter if others on your team don’t agree with your vision for a project?

Bonus – Does a business’ culture matter to consumers/clients? Is it worth showcasing the culture?

 

Stay Positive & Sometimes No Answer Is As Enlightening As Having One

Maps

There Is No Map

There are so many opportunities to use maps. Sometimes it makes the most sense to.

Climbing a mountain, traveling a country, going through a corn maze. These are scenarios that maps don’t make the work easier, they simply give you a sense of direction. You still have to move forward, analyze each step, enjoy the detours. These maps are easy enough to work with; they help you explore in the long run, not help you find the short cuts.

Then there are times that maps are used when they ought not to be. From a marketing perspective, I can’t quite fathom following the map that some other agency has laid out, some other publication formalized or some other marketer says is best practice.

There are no maps, no shortcuts, no best times to post if you’re creating remarkable work. There is no map for art. It’s what’s created with the exclusion of navigation.

The only time to ask “what are others doing” is when working to figure out what they have not done, and to do that.

Do you know which map you’re using? Do you need it?

 

Stay Positive & Need Something To Follow? Try Your Heart

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The Cupcake Kind Of Race

Selling Cupcakes

I watched a business show over the weekend wherein a few contestants had to sell as many cupcakes from the cupcake truck as possible in a short period of time. They were racing against time, against attention spans, against people plugged in their own world.

Was it their quick gimmicks, on the spot catered remarks to passersby, and baker’s hat they wore that led them to sell a ton of cupcakes in a short period of time? Sure.

Sprinting to sell works… for the short-term.

Will any of those customers come back? Will they tell their friends? Did the contestants make an emotional connection with the consumers? Did they leave with their hearts as full as their stomachs?

The cupcake truck owners will dine nicely this week, but what about next. What stunts will they pull next week? Or the week after that? Like any clever ad, it eventually gets old… and sprinting to come up with the next attention-grabbing zinger is exhausting.

Better, I think, to ignore the sprint and realize you have an opportunity, you have permission, you have the privilege to use your voice and your magic for those who are going to stay for a while, buy two cupcakes because they care, and bring a friend back later.

Don’t let the fun tricks distract you from running your marathon, from fulfilling your mission. The five-year one, not the five-minute one.

 

Stay Positive & Amplify Interest, Don’t Waste Your Time Trying To Create It

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When It’s Windy…

When the seas are rough…

When no one else is doing it…

When there’s no artificial path…

When it seems like the worst possible time… carry on.

As Winston Churchill said, “If you’re going through hell, keep going.”

 

Stay Positive & It’ll Be Worth It

Something Worth

To get a handle on your money, you need something worth saving for.

To make bigger and more important art, you need something worth working toward.

Care, energy, and focus is rooted in intention. Build it and motivation will come.

 

Stay Positive & Remaining Goalless Is Nearly The Same As Motionless

Lists, Productivity, And GSD

Lists, Productivity And Getting Shit Done

I wrote the other day about paralysis of endless opportunities. The to-do lists you’re holding are much like it – paralysis of options. Do this or do that? We’re faced with so many things we’ve gotta do that we stop moving. We’re going to drill the list down. This process is not about prioritizing, it’s about guerrilla warfare on your to-dos, it’s about leveraging constraints, it’s about leaping, not stepping.

Leap 1: Eggs in a basket

Welcome, likely, to your first instance of where putting all your eggs in one basket is a good thing. Start this leap by collecting all open loops, bring all your notes, to-dos, stickynotes, binders, phone lists, into one place. I suggest Evernote.

This is going to look counterproductive and, once you have all your lists, dreams, to-dos, in one place it’s going to look scary.

Do not try to categorize them or order your notes. Dump them all in one space that’s easy to edit. Preferably as bullet points.

Leap 2: Actionable vs Serial

Start this process by going through your document and asking yourself does the task require one action or is it a series of actions?

Really ponder each one. “Clean the deck” might seem like a single action, but don’t you have to call your neighbor to borrow his pressure washer to clean the deck? This becomes a serial task. In these cases, write what the steps are next to the goal or task you want to accomplish.

If it’s one action. Do it right then and there. If you don’t want to do it right then and there (or can’t), delete the task or put it in a new list to run through next week. If you still don’t do the tasks on that list next week, delete them. It’s like looking at your wardrobe, seeing something you want to keep but haven’t worn, if you don’t wear it by next Sunday, toss/donate it.

Side note: By this time you ought to have deleted a handful of notes that no longer resonate to your current mission, that no longer matter, that you no longer want. If you haven’t cleared out at least a quarter of all your tasks/ideas/wishes/dreams/goals, then you’re being too easy, too attached to not doing anything because there’s so much to do.

Pro tip: If you delete something of your list and don’t think about it again next week, then it was never important enough in the first place. If you do think of it again next week, add it back to the list.

Congratulations on your start to GSD, hopefully you’ve now removed all the actionable items from the list either by doing or by cutting them out.

Now all you’re left with are tasks that require multiple steps.

Leap 3: The biggest hack for GSD

The best way to complete a task is to not go to sleep until it’s done. Now it’s time, each morning, to go through your list, choose one that you believe you can accomplish that day and do it. Forget about all the other things that you want to do and focus on that single series of tasks.

At this point you might be wondering why we’re not prioritizing. The reason is that if it needs to get done by a certain date, you’ll do it. Why try to focus on doing something that is already guaranteed to get done by the time it’s due? Doing so is likely what got your to-do list so long in the first place.

What if you don’t complete those series of tasks in a day? Go into the next day working to complete them until they’re done. Then you can move onto the next one.

That’s it. Three leaps to getting shit done.

Pro tip: This same process can be used in email. Is the email an actionable item? Do it or put it in a folder to look back on later.

Lists, productivity and GSD are all about action, not about reprioritizing each day, not about strategizing timelines, not about ranking biggest tasks to smallest ones, and, especially not about doing everything that’s on your list.

 

Lastly, I want to propose something I’ve done before because I was paralyzed by all the things I wanted to do. Once you have all your notes in one spot. Delete them. Delete them all. As mentioned, if a task is important to you, you’ll remember it a week from now. This is the hail mary of GSD.

 

Stay Positive & Go GSD

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Artificial Constraints

Constraints

There are a million options you can take at this very moment.

Thousands of ways you can spend a marketing budget, hundreds of ways to do your work, dozens of ways to reach out to someone you admire.

There are, in fact, so many options to choose from that there is paralysis of endless opportunities. When faced with so many options, we shut down, we do nothing, we don’t choose (or we bicker about what choice to go with, which is still just standing still).

Let me propose you create artificial constraints.

You only get $1,000 of the marketing budget to try something new, can you make it work? If not, stop considering it as an option.

Don’t bring your work home with you after 5 or shut all electronics off at 7 or disconnect your work email from your phone, they’ll call you if it’s an emergency.

Artificial constraints push you to do the best work you can do, prevent you from paralysis of endless opportunities, and keep your mind focused on what matters, not what’s shiny.

Here are a few constraints I put on myself:

  • I put $500 a month into a separate savings account and make what I have left for the month work
  • I don’t work on Saturdays
  • I keep work emails off my phone
  • I only Instagram beer
  • I look at every new project and figure out how it can be done with one person instead of 5, 6, 15 people

 

Stay Positive & People Die Standing Still, Constraints Help Stop That From Happening

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