Some businesses are still stuck on facts.
They think if they throw more facts at their target audience, they’ll see more profit. They believe few are buying their product because they don’t understand the facts about things like filtered water.
These businesses are leaders of power point. They want their bullet points. They believe stats are the most persuasive form of proof, of conversion.
All these folks are really story killers. They’re producers of analysis paralysis.
They strip the voice, the passion, and the emotions of a campaign because that content covers up the facts. For them, it’s rational over intuition.
The solution to working with them isn’t to get upset because they don’t understand marketing. Nor is the solution to just do it the way they want. (That degrades the credibility of marketing.)
Better to work on a second story: the one your telling the business for the target audience.
It’s more work. It’s harder to convince a business to change their mindset about their product than it is to convert a stranger into a friend who buys. Ultimately worth it to be part of a business that begins using marketing to its full potential and a real highlight to be part of the reason people listen to the business.
Stay Positive & Rest Easy Knowing You Upped The Marketing Bar In The World
