Why Try To Get Out Of Your Box, When You Can Use What's In It?
You could buy an ad in your neighborhood’s newsletter and tout your business.
You could also run your business in a way that your neighborhood’s newsletter writes about you.
Which is advertising? Which is marketing?
More importantly: which one are you doing more of?
Stay Positive & Imagine What Those Ad Dollars Could Do In Marketing…
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Chances are pretty good that someone has cold called that person before you dialed their number.
It’s likely someone has knocked on that house’s door before you knocked.
I’d bet that person has dealt with some really bad customer service before they reached out to you to solve a problem they have.
I write this because it’s worth remembering that we’re not the first in line in anything that we’re trying to do when it comes to selling, marketing, connecting, trusting.
Those we’re interacting with have had this experience before, and it probably went poorly, which means a couple of things.
Stay Positive & Knock Knock
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The beauty of the fact that there is no tape measure for the impact work has or the size of life occurrences is that we can choose to use that to our favor.
We can choose to see the project in front of us as huge… or we can see it as such a small spec in the timeline of our lives.
We can choose to fall in the downward spiral of a bad experience because we feel it’s the end of our world… or we can imagine a vast future of us acting differently based on the lesson learned.
Perspective is everything. And we choose it.
Stay Positive & If The Size Doesn’t Make You Feel Good, Grab A Different Measurement Tool
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When you know you’re playing the long game, you’re more generous and empathetic.
When you know you’re playing the long game, you’re less stress and frustrated.
When you know you’re playing the long game, you’re going to experience more granular, but consistent satisfaction.
Can you imagine how stressful it would be to be a realtor trying to just sell a multi-million dollar house? Or how about leading a nonprofit to get a billion dollar donor?
Reality is that it’s likely easy for you to imagine because we treat so many projects in our life as if they are short term, make or break, has to happen now kind of work.
Worth noticing when we feel that way and to ask if we’re still playing the long game?
Stay Positive & Play The Game Worth Playing
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Here’s a promise worth making to yourself.
If you ever say “I’ll see what I can do” your goal should be speed.
These are words only ever uttered when we’re fulfilling someone else’s agenda. We never say it to ourselves regarding our own ambitions.
Which means that going slow is just a way to delay either the work that we should be doing or to put off the reality that we might figure out a path forward and then we’re on the hook for making sure it’s done well.
Both scary, but both will see better results if we get through that initial hump faster.
Stay Positive & Enter The Speeding Zone
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If you can treat it as more important than they’re treating it, you’re bound to surprise and delight.
If they treat it as less important than you treat it, you’re bound to be frustrated.
The first is fairly easy for you to control. The second, not so much.
But being frustrated definitely won’t help you help them treat it as important as you.
The work worth doing is finding out how.
Stay Positive & You’ll Both Get Better Because Of It
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Leaders can’t be leading all of the time.
So here’s the secret sauce.
When they’re not leading, they’re surrounding themselves with peers who are pushing themselves slightly more, ideating slightly more, being slightly more generous,
You might say that they are following.
We’re all better because they make time for it.
Stay Positive & The Best Leading Isn’t A 24/7 Activity
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