Why You Can Find Me On Every Social Media Outlet

Why You Can Find Me On Every Social Media Outlet

Garth Beyer

Stretch Yourself To Learn Every Platform

I’m all for focusing on one social media platform and becoming the master of it. I’m friends with some remarkable people who have built their businesses around a single platform, be it LinkedIn, Twitter, Facebook, Pinterest or another.

For individuals, it may work, but as a freelance PR strategist, I can tell you from experience no business will be convinced that they should stay on a single platform.

To many businesses, the extra handful of clients they can get just by using another social media platform is worth the time and effort.

It’s for this reason you can find me on every social media outlet, why I exhaust myself keeping up with the learning curve of every platform, and… why businesses choose to work with me.

There are benefits and consequences to both sticking with one platform or stretching yourself across all. Which do you think is better?

 

Stay Positive & Both Require The Same Amount Of Hustle

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Assorted Links

Garth Beyer

1) These were Tumblr’s top 20 sponsored posts of 2014 (see) Take a moment to check out these top sponsored posts. It’s amazing how a little effort can make things go viral, and simply by being human.

2) Blueprint for better business gives companies a ‘get out of jail free card’ (read) And these people get in trouble if they don’t use the card! Talk about promoted failure (learning).

3) The Ice Breaker (read) A lot to learn about hockey, a lot to learn from hockey. One thing is true on the ice and off: respect is earned.

4) Chug, Run, Repeat (read) The beer mile is getting ever more popular.

5) Crafting the ideal cup: Madison’s coffee culture goes third wave (read) Maybe a bit more about coffee than you want, but I love the heart these artists have.

6) Make your soul grow (read) If you haven’t read Kurt Vonnegut’s letter to a group of students at Xavier High School, you’ve been missing out.

Getting Started In Freelance PR

Getting Started In Freelance PR

Garth Beyer

Get Access To Experts

I wish I could say it was a rough start for me to get into freelancing, but it wasn’t. That’s not to say the work wasn’t absolutely overwhelming, because it was.

Getting clients is easy when you know what you both want, know how to woo, know how to communicate. Doing the work, though, can be scary. That’s why I’m sharing this piece of advice with you: you don’t need to be an expert, you only need to have access to experts.

When I started freelancing I didn’t know much of what I was doing, but I tried because I had access to some trusted professionals I would run my work by before I handed it to the client.

The lack of knowledge isn’t a valid excuse not to start anything anymore. The lack of resources and connections might be, but, you are able to change that aren’t you?

You don’t need to be an expert, you only need to have access to experts.

 

Stay Positive & Go Start Something

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Your Fears

Garth Beyer

The fears you have right now, the ones you can fully imagine, completely see happening, and are worried are true; the fears that are making you question someone’s true personality; the fears that are making you think of 15 different backup plans; the dialogue you’re constructing in your mind for the conversation you fear may happen; it’s urgent, but it’s not real.

Instead of prepping for the loud, the dangerous, the potential negative outcomes, perhaps…just perhaps take a look at the achievable option you’re ignoring.

 

Stay Positive & Show The Yin Some Yang

Leap And Recognition

Leap And Recognition

Garth Beyer

Leap

It’s not what you create that people are encapsulated by. It is the leap you’ve taken to put a piece of work, a piece of you out there that they can’t help but appreciate, respect and awe over.

If you’re not getting enough recognition, you’re not taking a large enough leap.

 

Stay Positive & Maybe Get A Running Start

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How To Make Hard Work Smoother And Success Easier

How To Make Hard Work Smoother And Success Easier

Garth Beyer

Putting Yourself Out There In Something Bigger Than Yourself

I’ve tackled some large projects, some valuable pitches, and some heavy team building strategies over the last few years. What has made my practice flow and get me to quickly reach various successes (milestones I defined for myself)  has been to have a single target I want to reach. Let me explain,

  • If you want to work at a PR agency, choose one and make that your primary focus.
  • If you want to be a blogger, choose your corner of the internet and put all your worry, anxiousness, concern, and attention into it, and not any other corner.
  • If you want to travel to Nepal, put all you’ve got into making that happen.

BUT, be casually (not actively) open to new, different opportunities.

The benefit of working like this is that because you’re so focused on one thing, it makes anything and everything else seem nearly effortless.

  • It’s painless to go into and interview at an agency you’re not 100 percent sold on and rock the heck out of the interview because you don’t see it as a defining moment in your life.
  • When you’re focused on your corner of the internet, you’re more likely to get published on other outlets because you didn’t over think the writing you’ve submitted to them. You save the over thinking for what you publish on your blog.
  • It’s easy to “apply and see what happens” for a trip to Cambodia, even though your primary target is Nepal.

When you’re so focused on achieving one goal, you’re more carefree, open, vulnerable, true, and authentic when it comes to other related options. When you have your one target, it makes hitting any other targets much easier.

The best projects I’ve landed were ones I never truly aimed for, thus never stressed about.

Bonus tip: If you’ve got a big pitch or event you’re hosting or project you’re selling at a certain time of day. Plan something larger to do after, something that scares you more. It’s the same concept as described above. When you set a lofty target or goal for yourself, it makes everything else much easier.

 

Stay Positive & How Will You Use This Life Hack To Your Advantage?

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