Garth Beyer. Who Is That?

Garth Beyer. Who Is That?

Garth Beyer

I often take for granted you know who I am. You get an idea of what goes through my head on my blog and even on my about page, but there’s more to it.

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Name is Garth Everett Beyer. I work in the public relations and marketing industry. My big belief is I want people to know they can do remarkable work. On GarthBox I teach people how to connect with others to leverage their work, to do the work that matters, and to, quite simply, happily create art. I teach confidence and risk-taking and professional/personal development.

The work I’ve done has spanned from sales to HR to leadership to business strategy to marketing. I’ve failed plenty of times, but I’ve learned enough from others’ failures that I seem to be doing alright on my own as a freelancer.

I have a girlfriend who grounds me. Nothing irks me more than entrepreneurs who are in relationships that they let crumble after starting a business. In the future, I want to help new business owners to make sure their relationships stay strong.

Outside the realm of marketing I am big into three things: ice hockey, craft beer, and exercise. Hockey is the sport I wish my parents would have forced me into when I was younger. I have found beer brewers to be the nicest people in the world. Tony Horton inspired me to get active and I’ve done a handful of other workouts regimes since. (Currently doing Body Beast and the Tim Ferriss diet.)

My mom was a personal trainer for awhile, so I’ve got that knowledge from her. And both parents have shown me how possible it is to have a job and a money-making hobby at the same time. I currently work full-time for the state of Wisconsin as a Grant’s Specialist (fancy way of saying I give money to kids to go to college) while I do freelance work.

I believe in the saying “to each, their own.” I’m fascinated by spiritual concepts and different belief systems, but at the end of the day I follow one religion: the Garth Religion.

I love to read fiction, but I rarely do because I love to read non-fiction marketing-type books more. But I will never pass up a chance to read some Kurt Vonnegut or Tom Robbins.

I always answer the question of what is your favorite X, Y or Z with the most recent movies, music, food, etc,. I enjoyed.

I firmly believe that everything always works out so I don’t worry about much. I’m pretty weird and people tend to laugh at the things that unintentionally come out of my mouth. I’m terrible at manufacturing humor. I never say “hate,” and I try to connect with someone new everyday.

This is who I am. At least at the time of writing this.

 

Stay Positive & Pleasure To Meet You, And You Are?

Questions Marketers Need To Be Asking

Garth Beyer

How do you feel about it…?

What do you think…?

Do you think it would be better if…?

What’s something crazy you would suggest…?

What do you think is a better way to do it…?

Where do we start…?

What do you think the real problem is…?

What’s your biggest concern…?

Why is it being done like that…?

What do you like most about…?

 

Stay Positive & What Questions Are You Asking?

You Are Not Your Target

Garth Beyer

One of the largest setbacks I’ve seen marketers face is they believe they are their own target market. They treat their audience the way they would want to be treated. But…

The social media sites you use might not be the ones where people want to follow you on.

What makes you laugh and share and give, may not make others do the same.

Marketers have to remove themselves from their target audience. After all, if you’re part of the audience, who will the rest of the followers see as the face behind the product or business? Who will they go after for advice?

Rest assured, you don’t have to be part of the audience to form a bond. In fact, relationships are often stronger between marketer and consumer than consumer and consumer.

Your audience needs a storyteller, not a story-relayer.

 

Stay Positive & Be The Marketer, Not The Marketed-To

4 Steps To Success (Wisdom From Cambodian Monks)

4 Steps To Success (Wisdom From Cambodian Monks)

Garth Beyer

Steve Jobs Meditation

While in Cambodia at the POP House (meditation resort) a handful of monks taught me a lot about buddhism, life, and success. After a 20 minute meditation session, one monk began to tell us the four steps to success in life. Now I’m sharing them with you.

1) Affection – Show affection to your friends, to your enemies, to strangers. Find ways to show your love of people, of plants, of the world, of life. Care, not only about others, but your self as well.

2) Try – The likelihood of success is connected to the amount of experience you have. The more you try, the more successful you will be. Not only try things you’ve never tried before, but try things you don’t think you could overcome, don’t think you’ll complete, don’t think will change you. Just try.

3) Comment (on yourself) – You are your own judge of whether something worked or didn’t. You must evaluate your actions to confirm what you’ve done has moved you in the direction you want.  Criticism is pointless, especially when given to others. The monks were firm about concerning yourself only with yourself.

4) Experiment – Put things together that you’ve never imagined combining. Try new designs, interfaces, systems, plans, diets. Success is often the result of experimentations, not well-thought out intentions

Bonus: Be like Steve Jobs. Every monk that taught had told me about Steve Jobs and how he followed these four steps. And he meditated often if you didn’t know.

 

Stay Positive & Your Time Is Limited

5 Don’ts Of Business Success

5 Don’ts Of Business Success

Garth Beyer

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1) Don’t ask a group of people to do something you won’t ask your friend to do. Make better surveys. Target the right tribes. Create evaluations people get something from.

2) Don’t think the conversations others have are the ones you want to have. Not everyone cares about what you care about.

3) Don’t start with the product then come up with a story for it. If you don’t have a story to start from, then go out and experience more.

4) Don’t stand in front of your product. Get behind it, engage in the conversation that’s happening, be part of the avant-garde users.

5) Don’t put the spotlight on those who dislike you, your business or your product. Instead, put and keep the spotlight on your best customers.

 

Stay Positive & Simple, But Easily Forgotten

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10 Ways To Make A Difference (Lessons From Cambodia & Thailand)

10 Ways To Make A Difference (Lessons From Cambodia & Thailand)

Garth Beyer

Cambodia

1) Smile at people until they smile back. Not much is more universal than a smile. And nothing so simple can change the day for someone.

2) Provide the most selfless service you can when you can. It’s one of the beauties about Cambodia. Unlike here where we have to work to be selfless, there it comes natural. Surely it’s something we can work toward and achieve.

3) Observe the little ways you can make the life of another easier. Sometimes carrying the luggage of someone else is all you need to do. It’s difficult to change someone’s life in a huge way. It’s quite easy to make a lot of people’s lives a bit easier. Let’s face it, we can all use a break with this or that.

4) Always suggest the scenic route. You won’t ever regret it. I mean that. They say let the fear of not doing something scare you more than it not going as planned.

5) Put yourself in a location where others are making a difference. It’s sometimes difficult to make a difference on your own, but if you go where the movers and shakers are, there’s no doubt you’ll make the impact you’ve dreamed of.

6) When in doubt, play. (Particularly with children) There’s not much explaining to this one. You’ll experience and learn why this is a way you can make a difference once you do it.

7) Give thanks to three things a day. If you’re thankful for something that involves someone else, let them know directly. Gratitude is the dictator of attitude.

8) Travel. Period. When you go out into the world, doors to making a difference open every minute.

9) Teach someone how to do something or fail at something new together. The deepest impact you can make with someone or yourself involves learning.

10) Keep an open mind while observing ways to give and receive love. Corny, yes, but ultimately underrated. Also, emphasis on the “receive” end of it. Those who only give and never receive deprive others the satisfaction of sharing an experience, of making a difference.

 

Stay Positive & Impact Others To Improve The World (And Your Own)