ECCO Biom Sport Ultra Quest Plus Shoes Review

ECCO Biom Sport Ultra Quest Plus Shoes Review

Garth Beyer

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I purchased a pair of $150 aesics running shoes a few days ago without any plans to run in them. I’ve worn running shoes as casual shoes since I threw away my chucks six years ago.

I went in another shoe store two days ago to find a pair of brown dress shoes. The salesperson, Nick, came out with a pair of the shoes I requested, a pair of black dress shoes he admitted grabbing by mistake, and a pair of ECCO Biom Sport Ultra Quest Plus shoes because he simply wanted me to try them on. (Obviously not what I went in looking for; not brown and not dress shoes. See picture above… But I suppose that’s just what eccentric Nick likes to do…give you what you didn’t know you wanted.)

I put on the ECCO Biom Sport Ultra Quest Plus shoes and fell in love. I’ve never stepped in a shoe with minimal cushion and felt so comfortable, so free, so attached to the earth in a good way — and that’s just the feeling of putting them on, at the time I hadn’t even walked in them yet. It goes without wondering, yes, I bought the ECCO performance terrain shoes and I returned the aesics running shoes yesterday.

Oddly, I’ve found myself standing straighter, shoulders back more while wearing the ECCO shoes than I have with any other shoe. The shoe is a perfect play on forming to fit my body and my body forming to fit the shoe. The Yak leather is pretty awesome considering ECCO raises their own cattle and holds up to sustainable standards. All around great shoe: flexible, breathable, functional on all terrain, great grip, and looks great kickin’ it casual or business casual.

4.5 star rating

If you read this weeks after I’ve written it and you want to check in on how the shoes are handling, feel free to email me at thegarthbox@gmail.com

 

 

What I’ve done here in these four short paragraphs is filled a gap. After purchasing the ECCO shoes, I searched online to find reviews of them, but could only find four reviews, both old, short and not very helpful in reassuring me of making a smart purchase. So I’ve decided to write a review myself to fill the gap.

While this is from a customer POV, it works equally from the business POV. The only way to find a gap to fill is to go out and actually experience what is out there and to either improve what is or create what isn’t.

Be a NEB (Nick-eccentric-business) and give people what they never knew they wanted.

 

Stay Positive & Then Reap The Internet Traffic

A Little Added Design Won’t Hurt

A Little Added Design Won’t Hurt

Garth Beyer

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If you have a solid opportunity to add some design to something standard, take it.

Chobani has some text on their yogurt stating they are a proud sponsor of the olympics. Instead of stopping there, they decided to have a bit of fun with design. Sure, the design may only be noticed and appreciated by a few, but they are the few that matter most.

Plus, adding some design raises brand awareness with those who don’t care for greek yogurt. It has to be comforting to Chobani knowing you will now think of them when you consider giving greek yogurt a try. (Trust me, you eventually will if you haven’t already.)

The real beauty of design is it can be made to appeal both to your target audience and the masses in its unique way. Fun little design is universally appealing.

It’s the little things in life, ya know?

 

Stay Positive & Out With The Standard, In With The Design

 

One Hour

One Hour

Garth Beyer

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That’s as long as a meeting needs to take.

Think of yourself as a QB. You have an end goal and you need to get there play-by-play. No point in thinking 10 plays from now because the game will change by then.

Huddle, break, make the play. Repeat.

A 2 hour meeting rarely produces 4 hours of effort. And an all-day meeting? Forget about it.

How boring would football be if they only made 3 plays a game. How boring would your art be if you only shipped something once a year. Let’s not even go into how boring meetings are to begin with…

 

Stay Positive & Let’s Not Be Boring

Photo credit

Know What You Want To Do In Life? You’re Still Behind

Garth Beyer

Asking what someone wants to be when they grow up is stopping the ball short. Same goes for the person who asks herself what she should really be doing with her life. If I ask you to tell me a color and you say “green,” that’s not enough either.

What kind of firefighter? What type of entrepreneur? What shade of green?

When Steve Wozniak decided to develop a computer (along with Steve Jobs), do you think he just thought to himself he was going to become a computer developer or did he think he was going to become the riskiest computer developer? the best computer developer? the most design-in-mind computer developer?

Think Seth Godin thought he would be just another marketer? Think Adam Levine thought he would be just another lead singer? Le Corbusier, David Meerman Scott, Zig Ziglar – they didn’t just think they would fill a spot in the world, they decided they would make a spot by doing things differently than anyone before them.*

When we decide what we’re going to do with our lives (for the time being, until we decide something new [and that’s okay too]), we have a chance early on to decide to do something difficult, to trailblaze, to do something in a way no one has thought of doing it before. Don’t become just another ______ (fill in the blank).

If you thought it took long to figure out what you were truly passionate about, imagine how long it takes to turn that passion into something different, unique, remarkable.

 

Stay Positive & Better Get Going

*Certainly they leveraged themselves by doing what those in the field they were interested in had done before, but they also improved, added, and twisted the techniques into their own.

10 Ways To Make A Difference

Garth Beyer

1) Talk to people

2) Go sell something in person

3) Don’t just make something crafty, give it to someone too

4) Tip big (treat everyone the way you wish you would be treated)

5) Fire the people who are holding you back

6) Cut out what you don’t need in your to-do list, in your grocery list, in your work list

7) Fall in love

8) Destroy something with a kid

9) Send a handwritten letter/leave a handwritten note to anyone, make it special

10) Never give up, never never give up

 

Stay Positive & Go Make A Difference

I Haven’t Been Home

Garth Beyer

I had a strategic communications professor who at the start of the very first class told everyone if they currently were not the type of person who goes home each day and spends an hour using photoshop or if they didn’t bring their computer with them to the terrace to work on mock ads or if they didn’t have a journal with them at all times to draw ad concepts, then they weren’t passionate (advertising) designers and should be sure they are taking the class for an alternative reason, a different pursuit.

Friends upon friends of mine state something is their passion (gaming, writing, football, design, etc,.). Yet, when I ask if they’ve done their passion lately, they’re response is they haven’t been home or they left their computer somewhere or there wasn’t any time.

I have to agree with my professor that if you haven’t done your passion because of any of those reasons, then it’s not really your passion. Not saying you shouldn’t do it at all, merely be sure you’re doing it for a different reason, one worth doing it for.

 

Stay Positive & Is Your Passion Really Your Passion?

When Your Client Doesn’t Know What They Want

Garth Beyer

I’m guilty of asking a couple designer friends of mine to make me something for my website that is sharp or to make something standout. What does that even mean? There’s no sense of direction, no working visual ques for them to work from. Some of the best desginers can take Comic Sans and make it look sharp, but I’m telling you that’s not what anyone wants.

Thing is. It’s not the client’s problem anymore to communicate exactly what they want. It’s your job to give them, not just what they say they want (or what they think they want), but what they will be impressed by. After all, you’re the artist. Right?

The real question, then, is how do you deliver something the client says they want and still make it remarkable. That’s the crux of design, of PR, of art.

When a client doesn’t know exactly what they want or even if they do, it’s your job to overdeliver. That’s what you do. That’s what the client doesn’t realize they want.

Take every request to the extreme, to the crazy, and you’ll quickly discover exactly what every client wants.

Stay Positive & Remarkable Is Never What The Client Has In Mind
(it’s always something more)