The Odd One

One out of a thousand straws are naturally curved while the others are straight. One out of 240 teddy grahams are fused together. One out of a million M&M’s have a legitimate “W” printed on them rather than an “M.”

People love these things. That’s why you don’t want a perfect product. Sometimes the rare condition makes it more valuable.

There may not be a profit in this, but it sure makes people happier. That’s what you’re trying to do right?

 

Stay Positive & However, Happiness Sells

Garth E. Beyer

Busy

Not all who are busy achieve a lot.

Working long and hard doesn’t make you more respected, there is no medal for it, and no reward that you couldn’t obtain by working less hours.

The real success is in working smart and strong enough for a reasonable amount of time and producing either the same results or better results than if you had slaved day after day into the night.

When I find a formula for this, I will share it. For now, just don’t buy into the idea that to be successful you have to sleep less, work more and let go of things that make you immediately happy.

Stay Positive & Time Will Tell
Garth E. Beyer

What Does The Crystal Ball Say

As a kid it was a running joke with my friends and family that I would have a television show called Beyer’s Crystal Ball. I always made predictions that came out true.

I carried that fun habit into my professional life and haven’t second guessed that decision since. Of course now I’m more wrong than right. That doesn’t persuade me to stop predicting, though.

In fact, I would suggest more people make more predictions. It keeps an open mind, challenges your way of thinking and understanding of how certain marketing works, and shows how well you know your stuff when your prediction ends up right.

If you can’t predict what will work, then what are your chances of creating something that does.

Stay Positive & Odds Are In Your Favor
Garth E. Beyer

Go Get Your Medal

Never start something that you don’t have a plan to finish.

Where you put that finish line means little to nothing when you’re first starting out.

What matters is that you keep shipping, keep achieving and then when you feel like you have that method down, extend the finish line, stretch yourself, challenge yourself.

Placing a finish line is easy to do when you’re first starting out. Meeting it is the difficult part. It’s obvious which means more when you’re just starting out.

Stay Positive & Medals For Finishing
Garth E. Beyer

Good. Now Why Aren’t You Moving On?

Don’t ask me why, but as humans we have a naturally difficult time moving on from that which we are emotionally attached to.

It’s a successful trait when success is defined as a lasting relationship, but many misinterpret that with perfection, searching for the sweet spot, not stopping until it’s just right.

All the while you are trying to build something perfect, others are creating to a point that it’s good enough to deliver. Then they deliver it and it’s onto building the next thing.

It’s essential to define what is good enough and to commit to leaving it at that. Not doing so is simply asking for an overwhelming amount of compeition.

Perfection, no matter how long and hard you work for it, is never certainly achievable. Good enough, though, surely is.

Stay Positive & Good. Now Enough.
Garth E. Beyer

No Matter Where You Are

You can be in the same market as other businesses, but you still need to differentiate yourself.

There are a lot of excuses not to: too busy, will wind up too far from the target market, tactics might go unnoticed.

Excuses, though, don’t lead to success. Let alone successful differentiation.

That’s why I’m writing this on my phone. That’s why some stores stay open and some closed on Christmas. That’s why you can look at your favorite business and say what makes them different.  

Being different is never safe. And that risk is what will get you noticed.

Stay Positive & What Will They Say About You?
Garth E. Beyer

If You’re In It For The Scoop

Most readers of my blog aren’t in it for the scoops. There’s no gossip. There’s no immediate assumptions. There’s no breaking news.

While those are all interesting in the short run,  they don’t last more than five minutes and lack real impact.

Doing work that matters and getting to the point of remarkable doesn’t happen over night or out of the blue.

Readers of my blog are in their art for the long run. There’s nothing wrong with attempting quick and meaningless turnover, but quick news is old news.

Stay Positive & Pace To Win
Garth E. Beyer