Why Try To Get Out Of Your Box, When You Can Use What's In It?
Remember that one of the best things you can sell is hope.
We all run out. We can all use more.
It makes everything better.
Even better: sell a promise. A promise of hope.
Make something. Then make it better with a dose of hope.
Stay Positive & Trust Is Just Layered Hope
Garth E. Beyer
I get a number of views on my posts, but I don’t get nearly as many as I should. Not because my content is poor or my advice is unsound, but because I don’t share enough of other people’s work on my website.
I appreciate all Tyler Cowen does on his blog because of his “assorted links” posts.
Perfect support of this is a post I caught on Mashable today. “How sharing other people’s content makes you an irresistible job candidate.” (link here)
Seth Godin has such high traffic, partly because he’s a renowned author and marketer, but partly because he shares so much of other people’s art on his blog.
As a result, you can expect to find more assorted links posts from me. There’s really interesting stuff happening in the world and I would be lying if I said that I could tell you about it better than others. That won’t stop me from sharing it though.
1. The Brady Law as told by a kid. (watch)
2. 30 foul weather photos (look)
3. Masters of Reinvention (read)
Stay Positive & Enjoy
Garth E. Beyer
But they want to be told what to do, they want to be given deadlines, they want you to check their work, they want you to take what they give you and combine it with what someone else gave you, they want you to answer the big important questions, they want you to solve their problems and decide between “this” and “that”.
They want to be lead, but they don’t want a leader.
A leader isn’t a position to be filled, it’s a type of person. Leading doesn’t mean you have different responsibilities, it means that you have more added on. Leading is about trust, not control. Leaders direct from a chair, while those who lead are on deck.
Ask yourself. Are you leading or a leader?
Stay Positive & Captain O’ Captain
Garth E. Beyer
Photo Credit
I’ve said before that I don’t believe in luck, nevertheless I won’t take on the challenge of trying to convince you of that. Better yet, I’ll go along with it.
So you get lucky. The question shouldn’t be whether you deserved it or why you got lucky or if the luck was really a result of something you did. (What we most often wonder when we find ourselves lucky.)
The better question is what you’re going to do with that luck?
Stay Positive & I Always Suggest Give, But Do What You Will
Garth E. Beyer
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I’ve been in the financial aid world for a few years now. Even when I started my undergrad, I had a knack for figuring out everything it took to go through college debt free. What I learned from studying scholarships and grants can easily be applied to public relation strategies and web based tests, applications, contests, etc,.
Maximizing your probability for success in those tests, applications, contests, etc,. boils down to research done by Stephen Garcia and Avishalom Tor. Quite plainly the study shows that there is more motivation to work hard and complete something when there is fewer people being competed against.
The study aimed to help strategists and teachers maximize their student’s potential. I’m writing now to express my belief that the study is better interpreted as a mindset to acquire when you’re doing anything that is competitive.*
Most of the time when you’re competing your lizard brain is going to speak up and tell you that it’s not worth it because you have too little of a chance and you’re just risking humiliation and you’ll feel let down and it’s just a waste of time. But when you convince yourself that there is little competition, there’s little to lose and efforts don’t go wasted.
Your mind is going to play games, anyway. Might as well make them in your favor.
Stay Positive & Don’t Forget Your Fiercest Competitor Is Yourself
Garth E. Beyer
*My original idea behind this was that it benefits you to always tell yourself that there are a few number of people applying for a job that you want. While writing, I realized how relatable this mindset can be to anything competitive. Apply the mindset to what you see fit.
That’s the first question Dave Florin, president of Hiebing, a PR agency in Madison, asks when it’s time to evaluate an ad campaign or PR strategy.
Here’s a few more bits of wisdom shared:
Businesses try to appeal to everyone and waste money on it. The way to good writing is to write to a single person that fits your target. The same goes for creating ads. Create an ad with one person in mind. Every newsroom and broadcast station that I have visited, I can always find a poster of a person that is meant to remind everyone of who they are supposed to be writing to.
Who do you write to? And do they give a $%*@?
If you haven’t heard of the term “satisficing,” then it’s time to listen closely. It’s much like “good enough” if you define that as “Good. Now, enough.”
There are two sides to satisficing.The first is on you, the content creator. Perfection with your product or service might be able to be accomplished from time-to-time, but not consistently and it’s not what your clients or customers want. Understanding your audience is the second side of satisficing.
Herbert Simon who coined the term “satisficing” maintained that “individuals do not seek to maximise their benefit from a particular course of action (since they cannot assimilate and digest all the information that would be needed to do such a thing). Not only can they not get access to all the information required, but even if they could, their minds would be unable to process it properly.”
In laymen’s terms, even if people notice perfection, they have difficulty interacting with it. Most of the time though, they don’t notice perfection. This leads to a series of questions you need to ask yourself.
Two extra bits about this:
1. Having an idea (not a goal!) of what perfection is at the beginning of a project puts you in a great position to start working. Beware, you will end up hairless trying to follow all the way through with that idea. (Either it will take so long to reach that you bald or you pull all of your hair out trying to make it perfect.)
2. Acknowledge the Juggler’s Perfection. The businesses and freelancers who make the most are those who create something that’s imperfect, perfectly.
Stay Positive & Don’t Fall Out Of The Running By Trying For Perfection
Garth E. Beyer
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