Take a moment to think of the details of daily life that help you move on and feel better.
Why We Consume
In the early days, we consumed to meet our needs.
Then we consumed to meet our wants.
What most people miss is after we met our wants, we didn’t want more; what we wanted was to feel.
People don’t buy a BMW because it shines. People don’t buy Starbucks because it’s the best tasting coffee. People don’t buy bigger houses because they want more, more, more.
People buy into how items makes them feel.
Businesses have gone from advertising (more, more, more) to marketing (feel, feel, feel). We’ve gone from buying what we want, to buying how we want to feel.
Looking at it this way makes consumption seem more positive. The more you consume the better you feel. But let’s not forget that the less we consume, the more leisure time we will have.
Ask yourself, how would more leisure time make you feel?
Stay Positive & Better Than Consuming?
Garth E. Beyer
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How Do Will Do
There’s something special to the people with “will do!” attitudes. They’re often the ones to lead, to take on more than they can handle, and the ones to have long “to-do” lists (and an equally long “done” list). These narcissists state they will do something: they will fix it, they will improve it, they will increase sales, profits, referrals.
Yes, these types of people have a stigma, many being given the title of Millennial.
I care to dissipate the stigma. There is one short way to removing this societal blemish, and it’s to change the way you think.
Instead of “will do!” attitudes, revert back to the “can I do?” attitudes.
To ask is to observe, to analysis, and to consider all possibilities. “Can I do?” attitudes are open-minded. Asking if you can accomplish something allows you to explore, whereas stating that you will do something and then just doing it prevents experimentation and above all, feedback.
Once it is done, you can check it off. But those who have “can I do?” attitudes ask themselves if they can do better once they accomplish what they set off to do.
The beauty of it all is that you can carry over the motivation, the determination, and the tenacity that “will do!” attitudes have into the “can I do?” attitude.
Just start asking yourself if you can complete something instead of stating you will.
Stay Positive & A Little Self Actually Helps
Garth E. Beyer
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We’re All Fighting Our Own Battles (FALSE)
A friend recently returned from his trip to Switzerland. He came to my station and handed me a magazine from Switzerland called Swiss Review: The Magazine For The Swiss Abroad. Reading through the stories inside, I expected to be overwhelmed with new and different information. What is happening in Switzerland can’t possible be the same as what is happening in the U.S.
It surprised me to find that is exactly what is happening.
It made me realize that though distance, culture, and goals can be different for one person, one state, or one country, we are regularly faced with the same hardships and hindrances.
We’re all fighting each other’s battles — which happen to also be our own. The simple truth is that we share plenty of the same troubles, concerns, and doubts; we are confronted with similar criticisms, obstacles, and resistance. We’re a lot more alike than we care to admit.
Stay Positive & What To Do About It Is Another Matter…
Garth E. Beyer
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Personality Matches Business
I would argue that brands are built by the relationships they hold with their customers, patients, or clients. It’s not necessarily just about the business model.
Brands get themselves in trouble when they build their business (higher, stronger, wider, etc,.) but fail to build the relationships.
How you treat your customers at a small flower boutique in town will be much different from how you treat your customers at a much larger flower boutique at the intersection of four major cities.
Brands get themselves in even more trouble when they treat their customers as if they are at a much larger business than where they are. My response to this is simple: be who you are. If you’re a small business, act like it, treat your customers like it.
My immediate reference in mind is Sbarro. They treat their customers in a way that’s personal, yet, realistic. They understand that people go to Sbarro to get a quick pizza, that’s it. People who go to Sbarro don’t want to be pampered, don’t want to be sold more than what they want, they don’t want to establish a close relationship with Sbarro workers. They want to be treated as people who need a break in the day for a quick slice of pizza. Sbarro understands this and treats their customers accordingly.
Stay Positive & If You Want To Be More, Change Everything
Garth E. Beyer
Enlighten Others
There’s A “T” In The Road
Most of the time my coworker says things with the intent to really push my buttons and get me frustrated.
Other times she spills some wisdom. In her words,
“Sometimes things go right. Other times they go the way they are gonna go.”
It was beautiful when she said it. She followed up by saying that when there is a “T” in the road, you have the option to go left or right. That’s it. Left or right.
I don’t have an explanation of this for you. I simply want you to ruminate on it.
Stay Positive & Thoughts?
Garth E. Beyer
Enlighten Others
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Stay Positive & Simple As That