What A Presence

Cesar Millan has it. Zig Ziglar had it. Seth Godin has it. Even if she had different eyebrows, Camilla Bell would still have it.

“It” in these cases as well as thousands of others – the guy you notice giving a suggestion at a board meeting, the third speaker at a panel of writers, most main characters in the movies you watch, the teacher who doesn’t need to tell students what she expects of them… – is presence.

You may have what it takes to be the best, to rise to the top, and you might be the smartest, hardest working, and unbelievably talented, but without presence, well, it makes it a hell of a lot harder to ever be in the spotlight.

Worth a read.

 

Stay Positive & Turn Yourself Up

Garth E. Beyer

Catch Yourself

When you fall, fall hard. Learn from it and get back up.

But before you fall, try to catch yourself.

Too many artists get the two confused and try to catch themselves falling or rely on some other safety net to prevent getting hurt, to prevent failure. Don’t.

safety-net

What you want to do is to catch yourself losing track of your goals, or your motivation, or swaying into oncoming traffic. To do so, you have to develop three elements to your psyche.

1. Cautiousness

2. Observation

3. Mental Risk Taking

If you’ve read any of my content before, you’re likely wondering why I am advising cautiousness. I am all for a gamble, but you need to know the consequences going into it. To be cautious is to acknowledge the potential negative consequences.

To understand a decision, you have to observe everything about it. Have other people made a similar decision? What factors may affect your choice later that are not now? What are all the pieces that need to be in place before a decision can be made effectively? Essentially, what’s changing, in constant motion and how does it affect you?

Mental risk taking means to think through the unthinkable, the impossible, to explore every avenue available. Have you ever heard someone say there are only X number of ways to do something? The obstacle of mental risk taking is to think of one more way then what has already been thought of. Better yet, think of Parkour. Ask a regular pedestrian what is the fastest route to get from A to B and they will give you directions. Ask a tracuer and they will tell you to jump over this fence, run through that lot, leap over this creek and race across the rusted bridge. Something a layperson wouldn’t.

 

Stay Positive & Try Not To Fall, But When You Do, Fall Hard

Garth E. Beyer

Turn Your Beat Into A Book (summary: publishers)

I attended a conference that hosted a panel of writers and publishers. Happy to share what I took from the publishers panel with you.

  • Writers are not looking to get published to make money.
  • Publishers care about taking time to make sure everything is right in the publishing process. BUT, they are ignorant in their use of others’ time. (Certainly not all publishers, but definitely the ones on the panel.)
  • Stated by a publisher’s rep, “Writer’s quit too early. It’s fear of success.”
  • Bad movies and books are out there because writers didn’t give up.
  • Most money comes from speaking engagements.
  • You have to push the book. You’re the marketer.
  • Having articles criticized is one thing. Having your book criticized is another.

After the conference, I am even more sure that self-publishing is the way to go.

Oh, and start marketing now.

Outsiders

What do you have on the inside? What’s in style? What’s in store?

The answers are out there. I mean that literally and figuratively speaking.

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The outsiders are the new insiders. In fact, one could go so far as to say that insiders now seek to reflect the trends being created by the outsiders. The outsiders, who are the handlers of grit, gumption, and creative genius, are creating art from the heart.

They are playing with the available tools and blowing raspberries at fear, failure, and malfunction.Outsiders are taking over in all mediums of art.

When you ask an expert what’s new in their industry (any industry!) they’re going to tell you what some person or team recently created, something previously unimagined, something… weird.

Like Sarah Boxer says in the Atlantic, “Out is the new in.”

 

Stay Positive & Now That You’re In Cahootz, What Will You Create Next?

Garth E. Beyer

Photo credit

 

10 Tips To Turning Your Beat Into A Book By Bill Lueders

The next few days will be dedicated to posting ruminated-on content gathered from the Turn Your Beat Into a Book event I attended.

Bill Lueders was on the panel and offered this advice:

  1. Don’t write a book on your beat.
  2. Start by thinking about audience.
  3. Writing a book is easier than getting it published.
  4. Write for a press. Most press have a larger mission you need to fulfill.
  5. Not state or local interest. Aim for international interest.
  6. Be flexible on how you define success.
  7. Don’t expect to make money.
  8. Be a reader. 30-50 books a year.
  9. Inaudible. Sorry.
  10. Be emotionally strung, crush indifference.

Vending Machines

Why don’t vending machines have a slot for consumers to suggest what they would like to purchase from the machine next time it gets refilled?

No pretzels? Put in request.

Machine gets refilled. Pretzels found.

You can aim for the mass or you can aim for those who will purchase from you and hope to still please the mass in doing so. If not, it doesn’t quite matter. You still made a sale.

Your Art Is Terrible

Right now, think of a movie you have seen that flat-out sucked.

Or maybe a book that was so terrible that you wrote a paragraph long review on Amazon (or just tossed the book without finishing it).

Or think of a play that made you feel terrible for the actors because the film itself was awful?

Now notice that the movie got put into production, the book was published, the play was cast and tickets sold.

Some of the worst art gets accepted by the gatekeepers of success. Why?

Because after getting 100 rejection letters, the author kept sending her book out there. The filmmaker kept pushing his film. And the director kept asking to hold the play at this and that venue.

People have bought into crud before. And those artists who had their “crud” showcased, well, they learned more and faster than the artist who quit 10 rejection letters in.

So what if your art is terrible. If terrible is the only place to start, then it’s the best place to start.

 

Stay Positive & Terrible Should Be A Motivation, Not A Setback

Garth E. Beyer