“No one told me what to do and there was no preconception of what to do” – Giorgio
Well worth the listen —> Enjoy.
Stay Positive & Get Lucky Too
Garth E. Beyer
Are Your Clothes Too Tight?
I’ve found the answer to the fitting in clothes vs standing out in them argument.
Think of it this way. If it fits, it also makes you stand out.
Maybe this post isn’t about clothes, though.
Stay Positive & Turns Out To Be A Team, Not A Battle
Garth E. Beyer
Enlighten Others
Business Meets Soggy Cereal
A friend of mine purposefully waits for her cereal to get soggy. Now, the way my mind works, I couldn’t help but relate it to businesses. Sure, some people love their cereal soggy, they love that a business is still there even after it gets drowned (e.g., by the economy, by critics, by amazon reviews).
This is fine, I don’t judge her for enjoying her soggy cereal or when people buy clothes from Abercrombie & Fitch. Nor do I judge those who only want the crisp, new; the top of the line crunch and taste of just-poured cereal or fresh creative clothing.
The real problem (aside from milk pouring down your chin when you take a bite) is that cereal gets soggy. Cereal will always get soggy.
You can fight it by putting less milk in the bowl, by dividing the cereal inside the bowl, or by eating the cereal fast, but always, every cereal gets soggy.
Or you can leave your business to run itself and go create a new type of cereal.
Stay Positive & I’ve Never Seen Cereal Get Unsoggy
Garth E. Beyer
Photo credit
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Turn Them On
The most basic reason we read is to find out what happens next.
The same works in the world of creativity, art, and design. It’s this basic reason that artists who try to create the next big thing and then quit are unsuccessful. Once the next big thing is made and the creator backs off, there’s no anticipation, there’s no urgency or curiosity – everything that encompasses “what happens next” is gone.
To turn your clients on, you have to get them expecting, desiring, practically dying to find out what happens next.
Stay Positive & Seriously, Though, What’s Next?
Garth E. Beyer
Photo credit
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How Often
Frequency matters in advertising. It’s measured and calculated out to reach the largest number of people as often as possible. Advertising may take skill, style, and creativity, but advertising to the mass isn’t art.
I don’t like to say to be a successful, writer, composer, businessman, saleswoman, or any type of artist means that you have to ship something with frequency.
An author can write two books a year or 20, but the fact is very few write one.
To reach success, you have to ship, and ship often. How often doesn’t matter.
Stay Positive & It Helps To Be Consistent, But Not Necessary
Garth E. Beyer
Enlighten Others
Modern Political Journalism
There’s a reason why I only tread lightly on politics through my journalism endeavors.
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Rolling Stone, Thank You
I have only one comment to make about this cover, and it’s a comment I know you won’t read anywhere else.
Some people, somewhere around the world, are seeing this magazine and they have no clue who the person on this cover is. Is he a rock star? Is he a successful college drop out? I mean, when I hear people talk about music, I still catch them saying “their new album is the bomb!”
Alas, they discover the harsh truth of who is on the cover.
Today, I don’t think of all those arguing over the decision to put Tsarnaev on the cover should be embossed. Today I think we should examine how information spreads and news reaches previously deaf ears and blind eyes.
For giving us the chance to do that, Rolling Stone, thank you.
