You’re Going To Hate It

Garth Beyer

I think most PR professionals can vouch with me that a time will come when you’re going to need to learn something in PR that you hate.

You’ll announce to yourself, “I’m going to hate it, but I need to know it.”

If you can accept that, PR will be your favorite thing to hate.

Idea Day!

Garth Beyer

I have a lot of ideas for businesses or publicity acts and what not. Here’s one I wrote about already. Here’s a handful more.

  • Music media channels. One person puts a music channel on (similar to Pandora stations) and other people can tune in to the same station and chat about it. Where music professionals go.
  • A social media site that requires you to have more than 400 characters to post something. A place where you must find meaning in everything.
  • Create a magazine that you can only find the magazine content in the magazine, and the online content, online. Freshtent: Will never find the same story in a different tent.
  • New designed paper shredder. Cross cut’s as you put it in +++++
  • Cop-locater Facebook page. Use of Google maps to see where people have marked a cop car in the last hour.
  • Abercrombie & Fitch
  • Dog leash shoelaces: like the retractable 32 foot dog leash, but picture it in a shoe. So in winter when you toss your shoes the laces don’t get soaked in the melting snow because they retracted back into the shoe.
  • Picture texting: You take a picture and you can put your text inside it. For example: Take a picture of a billboard and you can write what you want in the billboard.
  • eReaders sectioned like real books in a library. Grab and check out an eReader. Now you hold access to 50 books on the subject you want, not just one.
  • President can provide a photo filter for people to upload their social media profile images to represent the President that they want to win. For example
  • Nook Nook Instead of looking for a book and sitting down at Barnes & Noble, why not have a lounge area stocked with eReaders where you can just sit down, pick up an eReader and browse their online collection of books.
  • A restaurant creates an area online where they post the days and times waitresses will be working so that frequent eaters can either 1. Reserve to be waited on by a certain waitress or 2. Can go there and request to have the same waitress as last time. – I’m not being discriminatory: waiter/waitress, whichever. –

Stay Positive & Keep The Ideas Coming

Garth E. Beyer

The Second Best Kind Of Laugh

Garth Beyer

Learn to enjoy laughing at yourself.

There are going to be times that you say something funny and no one laughs. Enjoy the joke yourself instead of beating yourself up and deciding not to share any future jokes or one liners.

Laughing at yourself, I think, is the single best way to truly live in the moment.

 

The other day I told my co-workers that I wish I had an air guitar.

No one laughed.

I was cracking up.

 

Stay Positive & We’re All Weird. Laugh About It.

Garth E. Beyer

Communication Mediums

Garth Beyer

There is a general concept when devising a communications strategy to list all the different mediums that you wish to communicate through. Before and after doing so, you want to rate each medium on how effective you believe it will be pertaining to the goal you wish to reach through that medium.

Here is a long list of various mediums that you may be using or may think of using next.

Print it out, highlight the ones you use/want to use, and rate each one.

  • Email
  • Newsletter
  • Text messages
  • Facebook
  • Teleconference
  • Notice boards
  • Direct mailing
  • Mobile app
  • CEO briefing
  • Posters
  • Logo’d pens/pads/etc.,
  • Lunchtime meeting
  • Intranet article
  • Launch event
  • Videos
  • Blog
  • Press release
  • Team meeting
  • Podcast on intranet

Doing so allows you to monitor the effectiveness of your methods of communication. By evaluating your expectations and results, you will learn where to cut expenses and where to redirect them.

Note: Many mediums may feel broad. If that is the case, make note next to it what how you will actually use the medium. For example, will you use Facebook for advertising? For starting debates with followers? For sweepstakes? Identify exactly what you will do through each medium.

Outdo Yourself

Garth Beyer

New years is about goal setting.

Sure. Go for it. I love goals.

But here’s a twist for you this year.

Write out all the accomplishments of the year that you are proud of. Only write down what you would honestly consider a real accomplishment.

Now you have something to beat for next year. Now when you get the ol’ “who’s counting?” you can respond, “I am.”

 

Stay Positive & Compete With The Best

Garth E. Beyer