We can kid ourselves that a tiny attribute will make a difference, but it’s all a sham.
Either 1. it’s an effort to delay the risk we’re about to take or 2. we’re trying to scratch our ego that we’re making a difference.
When it gets to the nitty gritty, details matter, but not all of them.
There are certainly details that won’t make a difference.
Is a person really going to change their behavior on the millimeter spacing difference between your website link and the CTA?
Will a potential guest change their opinion about visiting your restaurant if the vinyl is on the right side or left side of the door?
There’s no shortage of tiny details we can argue about and make decisions on. Some matter significantly. Alas, many still don’t.
(I could have spent another 20 minutes finding a slightly better image for this post. I could have discussed it with a group. Got more options. Argued about what ones you would prefer to see. If I was having a bad freelancer or bad agency craft this for me, that’s what would happen. Alas. Those who are remarkable spend their time on the things that matter most and they keep moving and shipping.)
Stay Positive & Don’t Get Trapped. Ship Your Work.
There’s a festival and all the organizers of it say “welcome home” when they greet one of the vendors.
It sets the stage for any following conversation. It primes expectations. It holds both parties accountable for their end of the agreement.
The organizers have a clear sight into the understanding that delight is cyclical.
They treat the vendors as if they are in their own home and then the vendors treat the guests with enthusiasm and the guests treat the organizers of the event with respect …and it continues.
It works in this context to say it aloud, but perhaps it would work in any context to think it: when a person enters your shop, visits your website, gives you a call….
When the world is pushing and shoving us toward a downward spiral, we can learn to respond, sure. That’s one route worth taking.
Another is to actively create upward spirals: actions we take that lead to more positive actions and opportunities.
Investing in your MVP sales associate creates an upward spiral. So does holding a door open for a person. So does swallowing the frog and doing the hardest task on your to-do list today first. These 6 keystone habits also create upward spirals.
The real beauty of an upward spiral is just how in control of it we are.
What if we created three upward spirals for every downward spiral we experience?