Why Try To Get Out Of Your Box, When You Can Use What's In It?
I’m dipping in advertising here, which I rarely do, but it’s worth telling. Here are the three themes of an effective advertisement.
1. Repeat
2. Emotion
3. Simple message
Notice how it is this collection of methods that are also effective in PR, journalism, marketing, and persuading.
It’s very effective. At least, it was for Hitler who focused on these three principles.
Maybe it’s time to reconsider how we use advertising isn’t it? Better late than never.
Make it significantly imperfect.
Stay Positive & Making Imperfection Remarkable Makes You Remarkable
Garth E. Beyer
Writer, novelist, journalist, whatever your title, the question always comes up, what should I write on?
For many, we have plenty of ideas to keep us occupied. However, that doesn’t always mean that our readers want the same things that we want to write about.
There is a simple solution.
I’ve recently interviewed Doug Moe, long time columnist for the Wis. State Journal. When asked about how he decides what to write on, he mentioned that he gets a lot of his ideas from his own history. Things happen to connect for him. On the other hand, he also gets a lot of suggestions from readers, friends, and people looking to be profiled.
Doug elegantly entwines what he wants to write about and what other people want him to write about, all the while making it so that each piece is loved and felt by the people of Madison.
When you can’t come up with ideas for what to write on, or your ideas aren’t appealing to your audience, don’t quit, don’t give up, don’t put down the pen. Get people to suggest stories for you and run with them like you’ve been handed a batton in the Olympics.
Every idea for your audience is a treasure, or at least it will be viewed as one when you’re done writing about it.
I can go on and on about different ways you can advance your career, improve your life, find love, make money, follow your heart, achieve your passions, and live the life of your dreams. Wait … I do go on about all of that. I try to simplify everything and make each lesson short and focused, yet it’s still not short enough. Now there are too many quick lessons. So for all you stragglers, all you movers and shakers, all you who want success simplified, I am going to tell you the two actions you need to take.
Everything you want, your dreams, the life your heart and mind both want, can be achieved by practicing these two actions. These metaphorically-successful-twins are two actions that teach you absolutely everything you need to know about becoming a success in your passion.
The first is to make a list. Hell. Make two or three. My great friend Michelle Welsch calls it a list for dream chasers.
I’ll share my list sometime. I made it just over a year ago. One of the items is to have a book of poems published. The catch is that I want to have the same number of poems as Oscar Wilde … + one. He would respect that.
Similarly, my list of 100 things is actually 110. I’m that kind of guy.
Number 1: Make that list.
The second action is my favorite. It’s closely related to the first. It requires dreaming, fantasizing, feeling strong emotions, and getting lost in the feeling of achieving something. Yet, this second action also appeals to our amygdala, or lizard brain. It’s the single best action you can take to punch fear in its face, to kick shyness in the head, to slap hesitancy from the collection of reactions you can have.
The second action is to get/give your phone number to the opposite sex.
Yes. That means you have to talk to them, introduce yourself, find a way to connect, get them to laugh, create or give something fun and unforgettable, and make a one minute to one hour conversation remarkable.
If you have this skill – rather, collection of skills – you can get a number, you can get a buyer, you can get a partner, you can get a team, you can get a deal, you can get anything you want.
Note: Congratulations if you already have a romantic partner. That doesn’t mean you are exempt from this action. If you end up getting a number, toss it, collect it, or save it for a rainy day. (Yes that last one was a metaphor.) If you don’t like the intimate idea of giving your phone number, give your email, or business card. Make a friend, you never know what kind of connections they will have or what ideas someone new can spark in you.
Number 2: Get/give your number
If you take these two actions, practice them, make them your daily prayer, and integrate the lessons from them into any area of your life, I guarantee you will excel. I bet all my earnings, all my writings, and I’d love to also bet my soul, but someone may already have it (it could be you)
Stay Positive & Do The One Two
Garth E. Beyer
Straight forward, her biggest suggestion was to get internships.
If this is the first post you’ve read of mine, you’ll quickly notice how often I remind everyone that nothing compares with first-hand experience when it comes to PR and journalism.
During those internships, don’t go in a suit, unless it’s armour because Kim mentioned multiple times that “You have to have tough skin.”
If you want to keep that internship, you better learn that Fact Checking isn’t just in the political realm.
To help understand b2b and consumer business: b2b you are connected all the time, it’s focused, one-on-one. Consumer to consumer has much more variety.
In your writing, it’s okay to repeat topics. There will always be new people coming in to read it for the first time and any veterans could likely use the reminder.
My personal favorite of the night: If you don’t give feedback, you wont be viewed as talented. Who ever criticizes your work, criticize their work as well.
Kim Kaiser is a business-to-business editor based in Milwaukee, Wis., She is the managing editor of Farm Equipment magazine and associate editor of Rural Lifestyle Dealer magazine, both published by Lessiter Publications. She has been working in business-to-business publishing for seven years. Prior to joining Lessiter Publications, Kim worked as a freelance writer and editor for various publications and digital properties.
The size of your heart is measured by the number of times it’s been broken and pieced back together, making it bigger, stronger, more capable of handling hardship.
Same goes for any type of power or success in life.
The level of it is based on the several times you have failed, lost, made a mistake, was wrong, didn’t finish, got beaten, been crushed, or got broken
and still got back up to do it again, inevitably better this time.
Stay Positive & Every Time You Pick Up Pieces, You Pick Up More Than What Were Broken
Garth E. Beyer
I don’t believe in being lucky. You attract everything positive into your life. “Luck” follows those who work for it. When you get it, it feels like you’re lucky, but you’re actually not.
Most people just don’t know how to pat themselves on their back for the effort they put in, so they call it luck.
If you want other people to think your amazing, you first have to think your amazing.
Stay Positive & Pat Yourself On The Back (I hear doing that brings good luck … )
Garth E. Beyer
