Figuring It Out On Your Own

Garth Beyer

Sorry Tim Ferriss. Sorry Michael Ellsberg. Sorry to countless of thousands of other people who made a map to success. Sorry to everyone who made a strategy, a game-plan, a step by step process to reach any goal.

Flipping through a folder of all my projects, I came across a printed out version of Tim Ferriss’s/Michael Ellsberg’s blog post 8 Steps to Getting What You Want… Without Formal Credentials. Basically Ellsberg covers the present circumstances of degree required positions and how to get them without a degree; basically referrals. Knowing people who know people.

He communicates that employers require skills, not degrees and it’s up to you to show you have the skills by “creating your own damn credentials”. After giving all the background information and the reality of becoming successful without a degree, he challenges you to follow his 8 step process. Here they are. (View the full post here)

Step 1: Choose Your New Field of Learning

Step 2: Showcase Your Learning

Step 3: Learn the Basics of Good Networking

Step 4: Within Your Budding Social Economy, Start Working for Free

Step 5: Develop Case Studies of Your Work

Step 6: Develop Relationships With Mentors

Step 7: Learn Sales

Step 8: Sell and Deliver your Services Within Your Social Economy

Reading through all of his steps, they will definitely work. I’ve experienced each one of his steps, in my own way of course, and the results are tried and true. The thing is I read this blog post over a year ago. I read it a few times actually, and never implemented it directly. I didn’t sit down and take it step by step to get where I am today. Maybe if I had then I would be much more successful. I’m not. I’m happy though and I have a lot more real experience and attachment to the journey I’ve taken to get where I am.

See, these 8 steps are just one game-plan in a billion. Think of all the different phrases you can search in Google to find step-by-step procedures on how to become successful, how to get noticed, how to monetize something, how to reach a goal, how to become a real artist in your trade. There are billions of proven plans.

Yet, we don’t take them.
Some part of me thinks that Ellsberg even knows this but still puts out a book of how to become successful without a formal education. We desire to know and that makes him and countless others a profit. However, and what I find most fascinating, is that we desire to figure it out on our own much more. We simply learn and practice certain segments of all these game-plans until we create one ourselves and it’s successful. Then we write a book about it, preach it, and sell it to others. In turn, they do the same thing.

Following the plan doesn’t make progress, creating an entirely new one does.

 

Stay Positive & Do What Works … For You

Garth E. Beyer

Getting Your Client To Take A New Angle

Garth Beyer
Maps: Making Exploration Even More Interesting

Maps exert a powerful pull on the public psyche. That same pull can be – and at times, must be – made with your client.

Just because you’re the professional does not mean that you don’t have to convince your client to follow through with your plan. Especially when your plan entails risk, trying something new, and exploring different angles.

The most effective way to persuade is to create a map, a picture journal, a story of exploration.

What we have seen since the original mapmakers is that maps create a sensation, a desire to explore. Maps lead to explorations which are then turned into stories. When you combine maps and stories you receive an overwhelming amount of support and investment to draw more maps and make more stories.

Maps are defined as a symbolic depiction highlighting relationships between elements of that space such as objects, regions, and themes. Can you see the simplicity of its connection to Public Relations?

You may think your client will go with your plan simply because it shows that treasure will be found if it is followed. In reality, they may already be finding treasure and with most clients you will discover that it isn’t so much about finding more treasure that is the problem.

The wonderful aspect of creating a map for your client is about making the map interesting. Anyone can find treasure, but it takes an expert Public Relations Specialist to design a map that is more invigorating than the profits to be made.

Turns out it’s a win-win situation.

The more enthusiasm a map creates, the greater the reward.

Choose, Don’t Cheez-It

Garth Beyer
Vote for Cheez-It? No. I vote for something entirely new!

If you’re going to create something – as everyone must during some point of their lives – don’t create a new variety of something that already exists. Create something which you can create a variety from.

Creating a new flavor of Cheez-Its won’t get you far. I’m not even sure it will get you anything except a snack to munch on while you contemplate your next “genius” idea.

Maybe after a few new flavors of Cheez-Its you will decide to create an entirely original cracker snack instead. In which case, you can showcase all your new flavors with your cracker snack.

If that’s the case, or rather, if that’s the box, then I’m in. Just because something has 20 different flavors doesn’t mean I’ll choose it.

You know what people (you included) love? New. They love change, mishmash, and variety – after all, it’s the spice of life! The illusion is that they love a variety of originality. They don’t.

I’ll cut to the point and stick with the Cheez-It theme:

If you were given the choice between a new flavored Cheez-It or an entirely new cracker snack, which would you choose?

There is always more of a craving for something original than a new flavor, new type, new color of something already invented.

 

Stay Positive & I Call It The Flavor Of Originality

Garth E. Beyer

Set For Life

Garth Beyer

A of couple months ago I was freewriting and an odd thought popped in my mind. True to the nature of the writing I was doing, I wrote it down.

A lot of people dont’ care about you, they just feel if they get enough people to just like them, that they are set for life.

I think I may have been upset that so many girls in high school led guys on, or that you can spend one wonderful day with someone, but never catch up again. The instances in life where you feel a connection with someone, but nothing happens after it are endless.

It’s a trick, whether conscious of it or not, and a very successful trick at that.

Its success is based solely on the precept that if they ever talked to you again, ever ran into you on the subway, or bus, or bike path, that you two could pick up conversation like you were long-time friends and can play catch-up.

I am no psychologist, although at times I like to think I am, but there is some psychological barrier that prevents you from despising the person that left you hanging, prevents you from completely ignoring that person when you see them again, and prevents you from acting like they screwed you over.

Want to be successful? Get a billion people to like you. It’s not hard; meeting someone once will do. While you may not “benefit” as much from leaving (not cutting) a connection you made than if you were to do the upkeep on the friendship, the connection is still there.

The way it ends up benefiting you is when you do run into that person who you shared a great experience with (get your mind out of the gutter), when you play catch-up and you find out that they had started a similar business to yours, or write on your beat in the features section of a well-known magazine, or are part of some influential group, you can pick up the connection you left as if it were just waiting for you.

So No. The majority of people, when they meet you, don’t care about you, no matter how great of a time you share or how connected you may feel to them. When they leave that connection, they don’t mean to insult you, they don’t even mean to use you (that comes later). Their focus is making connections and as many as possible.

As should your goal be. After all, the thing about these people is that they are set for life. They have all the connections they will ever need, whether they utilize them or not, they are there. Where are yours?

 

Stay Positive & Make, Leave, Then Leverage Your Connections

Garth E. Beyer         hey, it works

Media Literacy

Garth Beyer

Garth Jowett, professor at University of Houston, on propaganda, media literacy, cognitive dissonance, Fairness Doctrine, media conglomeration, and absolute truth.

To watch the video, click here.

Enjoy.

Make ________ Not War

Garth Beyer
Our Last Night. (I’m in between the two band members on the left)

Just the other week I took a nice four-hour drive down to Joliet, IL to see the band Our Last Night. Once my friends and I got there, we had to wait another five hours while other bands played. Bands we either didn’t know or they dragged on stage last-minute because the originally scheduled bands didn’t show up. After plenty of headshaking, not headbanging, Our Last Night was up to play.

As the saying goes in the hood, the music was “an orgasm in my ears”. However, this post isn’t about to promote Our Last Night, it’s what I discovered from constantly checking their Facebook page, waiting for them to upload this photo that I shared above. While I waited I saw other photos of the lead singer wearing the same shirt that he wore to the concert I saw. Even in the pictures that were taken at locations they played at after Joliet, he was still wearing the same shirt.

Finally, curiosity kicked in and I once again went on their Facebook page only to see a professional photo-shoot of Trevor (lead singer) and his brother sporting Johnny Cupcake t-shirts. Trevor was, of course, wearing the same shirt that you see in the photo above. The link was provided, I was sucked in.

Meet Johnny!

The creator of Johnny Cupcakes was, you guessed it, Johnny! Look above! There he is showing off his “Make Cupcakes Not War” t-shirt. Johnny is a multi-millionaire and he has his story. He doesn’t have a specific motto, he doesn’t have a thousand testimonials (although it would be all too easy to get them), and he doesn’t have a college degree. Most rags-to-riches stories you hear have some special opportunity in them: a person runs into an investor, an idea gets picked up by the newspaper, an anonymous person donates a hundred thousands dollars to a persons blog post of an idea, they use Kickstarter, or they know someone who knows someone. Very rarely are the stories… simple.

Johnny has a very simple story, a story that represents so many noteworthy themes and lessons.

  • Never giving up
  • Waking up early or pulling all nighters
  • Avoiding drugs and alcohol
  • Start selling whatever you can, buy in bulk and sell
  • Even having a smashed up car won’t stop you from making sales out of the trunk of it
  • Everyone loves surprises
  • Take risks
    • “These trade shows cost an arm and a leg…but you gotta spend an arm and a leg to make more arms and legs.”
  • Sometimes you have to leave what you like to do what you love
  • Add value to you and your product, no matter how crazy people think you are for the choices you have to make
  • Confusion sells
  • Upset customers sell even more.
    • In response to the question “why don’t you sell cupcakes too?”, Johnny says, “Well, if I did that then people wouldn’t be upset. And, if you think about it, those upset people advertise for me!”
  • Turn your customers into friends and truly connect with them. You can become a millionaire due to the help of 10,000 people. You don’t need 100,000.
Mac Miller representin’

Just an FYI: You’re going to see Johnny Cupcakes everywhere now. Congratulations, you’re part of the tribe!

“Do More Of What Makes You Happy” – Johnny Cupcakes

You can visit Johnny Cupcakes website by clicking on the picture above.

 

Stay Positive &Vote Cupcakes For President

Garth E. Beyer