GarthBox

our brain is a well paid lawyer. It can argue against anything: the workout, the awkward call, the RSVP, the blank page, the unfamiliar room full of unfamiliar teeth.

So do not negotiate with it.

Say yes.

Then say yes and.

Yes, I will go. And I will bring curiosity like a pocket flashlight.
Yes, I will start. And I will forgive the ugly first draft.
Yes, I will help. And I will learn the name of the machine before I criticize it.

This is improv, not ideology. You are not promising perfection. You are agreeing to participate. Participation is how the universe hands you new material.

The secret isn’t courage. It’s momentum in a cheap costume. You begin before you feel ready, and readiness jogs to catch up, huffing and offended.

If you need a trick, make it small. Put shoes on. Open the doc. Walk to the door. The yes lives in the first inch.

Stay Positive & Say Yes…Then Build The Scene

If what you are doing feels easy, it might be lovely. It might be relaxing. It might also be forgettable, like elevator music for your ambitions. (Though, If I can poke at my words for a second… I can’t recall the last time I’ve actually heard elevator music…Or it simply has become that forgettable.)

The things that matter tend to arrive wearing uncomfortable shoes.

Fear shows up first, usually. Not as a roaring lion, but as a small, persistent itch behind the ribs. Frustration follows, dragging a suitcase labeled “Why is this taking so long?” And then comes that familiar moment where your brain tries to “help” by offering a buy one get one deal on doubt and distraction.

Here is the bright, slightly inconvenient truth. Hard is a receipt. It is proof you paid for entry.

When you are building something real, a relationship, a body, a craft, a company, a life you would defend in a bar fight, the path is rarely smooth. Smooth is often a sign you are skimming the surface, staying agreeable, staying safe, staying in the shallow end where you can still touch the bottom with your ego.

The people who excel are not the ones who never feel fear. They are the ones who recognize it as a positive signal and move through it quickly, not perfectly, quickly. They do not build a summer home in their hesitation. They pass through, get the stamp, and keep walking.

Soon enough you will find out if it was the right move or the wrong one. Either way, it was meaningful. And meaning has a pulse. It often hurts a little when you press on it.

Stay Positive & Can I See Your Stamp? Good, You Can Pass

Picture a mature professional services firm like a beloved old tavern.

The stools are broken in perfectly. The bartender knows who drinks stout when it snows and who suddenly switches to tequila when their boss says, “Quick sync?” The regulars are not a pipeline. They are a living weather system.

And yet most firms still treat growth like fishing in new water, buying shinier lures, shouting louder across the lake, begging a stranger to bite.

Meanwhile, your existing accounts are sitting right there, hands in the air, trying to tell you what they need next.

Not with words. With signals.

Growth in accounts you already deeply serve is less “go sell them more stuff” and more “stop ignoring the smoke detector.”

Expansion is not a pitch. It is a continuation of the story.

If you already do real work for a client, you have something most sellers would tattoo on their forearm for free: trust.

Trust means you are allowed to notice things.

You can notice the gap between what they say they want and what their calendar screams they actually need.

You can notice the pain they normalize. The spreadsheet they keep babysitting like a sick goldfish. The weekly meeting they hate but still host because the alternative feels like chaos with teeth.

Expansion works when you stop thinking in terms of your menu and start thinking in terms of their next chapter.

The best cross sell is not “we also offer X.” It is “you are about to run into a wall at forty miles an hour, and we can put up the guardrail now.”

That is account based marketing inside an account you already serve. It is not ads and swag and a dramatic LinkedIn post. It is relevance that shows up early.

Signals live inside the client. You just need to stop treating them like background noise.

Net new outbound is loud. It has to be. It is a stranger knocking on a door during dinner.

Signals inside existing clients are quiet. They are the house settling at night. If you do not train yourself to listen, you miss the whole conversation.

Here are the kinds of signals that matter in professional services, where “product usage” is often human usage. By no means is this all-encompassing, but they’re likely ones you’re familiar with, too.

1. Calendar gravity
   More meetings, more stakeholders, more “can you join for five minutes” invites. That is a system asking for structure. Track invite volume, new recurring meetings, and who keeps getting added late.
2. Scope creep with a smile
   When a client asks for “one more quick thing” three weeks in a row, that is not a favor. That is an undeclared need. It is your invitation to package, formalize, and expand.
3. Stakeholder migration
   New VP. New director. New procurement lead. Reorg. These are not HR trivia. They are buying cycles being reset. If you are not mapping stakeholders quarterly, you are basically driving with sunglasses on.
4. Operational friction
   Repeated questions. Rework. Conflicting sources of truth. “Can you resend that?” “Which version is final?” Any time they are chasing information, there is an upsell hiding under the couch cushions.
5. Language shifts
   Listen for phrases like “we need to standardize,” “we need visibility,” “we need to scale,” “we need governance,” “we are getting audited,” “we are opening a new location.” Those phrases are not thoughts. They are purchase orders wearing disguises.

The punchline is painful: your org already collects most of these signals. You just do not treat them like revenue intelligence. You treat them like life happening.

Your best accounts already contain your next year of growth.

Not because you are going to squeeze them. Because they are growing, changing, struggling, reorganizing, and trying to do more with the same amount of human stamina.

They do not need a pitch. They need a partner who notices.

So build the system that listens.

Then have the courage to say the obvious out loud.

Stay Positive & The Doorbell Has Been Ringing The Whole Time

Unlocking Potential is back—this time in the kitchen. Noah and Julie run Nook in a way that’s almost extinct: they cook all the food themselves. No back line hiding in the shadows. Just two chefs carrying the whole vision on their own shoulders…then handing it to you with a grin that says, “Relax. Elastic waistbands encouraged.” I asked them four questions about craft, hospitality, and what makes a meal feel personal, and their answers made me want to cook with more courage and dine with less costume.

Q: Nook has that “thoughtful dinner party” feeling—intentional, personal, and precise. What’s one behind-the-scenes decision (process, rule, or ritual) that creates that experience more than guests realize? 

We (the owners and chefs) are the ones making ALL of the food. It makes it super personal. Not one restaurant that I know of in Madison can say the same. We have no cooks, and will continue that model unless our son wants to join in as an adult one day. So, we put more work on our backs, but our vision and ideas are being portrayed by us, through us, not from a recipe a cook is following. It creates consistency and holds up our integrity as chefs. It comes from a place of love for what we do, and we want to keep the “family” feeling in our restaurant alive that way. Our servers are part of that family, we hang out after hours, and 2 of our servers have coached/are coaching our son’s football teams.

Q: What’s a belief about cooking or hospitality you used to hold strongly that you’ve since changed your mind about—and what changed it? 

The formality of service. We used to work at elite restaurants and thought we would need to hold that same standard when running ours. Throughout the years after buying our commercial condo where our restaurant resides now, we slowly realized we are casual (in the way we dress and live our lives), and, why can’t everyone else feel that way too? Why should you need to wear a 3 piece suit when dining? You can enjoy elevated food without a dress code or white tablecloth. Or you can dress up if that is what brings you joy! We are about the enjoyment of eating great food, and having a great time. We always joke when folks ask us the dress code, I say “elastic waist bands” are encouraged. That sort of rhetoric is what we encourage from our guests and we wouldn’t have it any other way!

Q: If you could give a home cook one “constraint” to cook under this week (time, ingredients, tool, technique) that would make them better fast, what would it be? 

Following recipes. Just go by your taste buds and trust the technique you have learned. We feel when someone asks us for a recipe, it is really hard for us to write it down. Every ingredient is so variable with savory cooking, we just trust our training, tastebuds, and our technique. That is what will elevate the home cook faster than following any recipe. We might glance at a recipe, but for reference or inspiration, but will never follow it to a T. I will say, baking recipes should be followed, but also can be tweaked. My rule of thumb is adding triple the salt in each baking recipe. I find the salt is always lacking in baking recipes. But, all salt isn’t equal either, so, taste your baking batters and season them like you would a soup or a sauce!

Q: Beverage check (personal curiosity: I own Garth’s Brew Bar on Monroe Street): what’s your go-to drink after service? 

Open leftover wine from our wine list/pairing list! We also love a good night cap of bourbon after we get home.

Q: How can people find you?

https://nookmadison.com

Stay Positive & Leave Your Belt At Home, Would Ya?

A meeting is not a meeting. It is a mood laboratory.

You can feel it in the first seven seconds, even on video. The camera clicks on and the room either inhales like a choir about to sing, or it slumps like a laundry basket with ambition issues. Same agenda. Same faces. Totally different weather.

Here is the uncomfortable magic trick. The energy in the room is rarely hiding in the room. It is arriving inside the people.

If you show up like you are late to your own life, the call becomes a polite funeral for momentum. If you show up curious, generous, and a little bit dangerous in the best way, the call starts to crackle. People speak. Ideas stand up straight. Someone remembers they are not a cog, they are a live human with a pulse and opinions.

Stop blaming the virtual vibe. You are the vibe.

Bring heat. Bring focus. Bring a question that actually cares.

Stay Positive & Rooms Do Not Create Energy. People Do.

Most people think they want an answer.

They do not.

They want the feeling of being unstoppable, but with fewer calories and less public embarrassment.

“Help me write a joke,” you type, like you are ordering fries. And if ChatGPT hands you a decent punchline, you can trot it out at dinner, get a polite laugh, and go back to your normal life of inboxes and existential spreadsheets.

But the real magic is not the joke.

The real magic is the question behind the question.

Because what you are actually asking is: Can I become the kind of person who can make people laugh on purpose?
Can I learn timing, rhythm, misdirection, honesty, and that weird little courage it takes to risk silence?

That’s empowerment. Not the punchline. The process that grows you a new limb.

Same thing when you ask your CRO for feedback on a presentation. On the surface, it’s a request for notes. A few tweaks. Maybe a sharper slide headline. Maybe fewer words that smell like corporate potpourri.

But underneath, you’re asking: Can you help me become more convincing? More clear? More dangerous in a good way?
Can I walk into a room and move reality two inches to the left?

The question behind the question is the one that changes your posture.

It turns “give me the answer” into “help me become someone who can find answers.”

And that’s why the best questions feel slightly illegal. They aren’t shopping lists. They’re identity theft. They steal you away from the version of you that just wants to get through the day, and they introduce you to the version that’s building a craft.

So ask for the joke, sure.

But don’t miss what you’re really doing.

You’re practicing becoming something you’re not; a better version of your self.

Stay Positive & What’s The Question Again?

There’s a moment every pilot hopes never arrives.

Not the dramatic movie moment with violins and a handsome tear sliding down a cheek. I mean the real one. The cockpit gets quieter in a way that feels personal. A machine that has always had opinions suddenly becomes indifferent.

The engine goes caput.

And your brain, that talented little panic factory, starts printing a million reasons you are done. The checklist of doom. The mental slideshow. The imagined headlines. The ancient voice that whispers, “This is where the story ends.”

But here is the part nobody puts on the motivational posters in airport bathrooms: an airplane does not become a rock when the engine quits. It becomes something else.

It becomes a glider.

It becomes a question.

It becomes a problem that can be solved by someone who’s willing to fly differently than they were trained to fly.

Because most of our training, in life, is built for normal weather. For expected fuel. For polite circumstances. We are taught how to operate when the world is cooperating. We learn the rules, the rhythms, the tidy little formulas. Add effort, get result. Add time, get progress. Add talent, get applause.

Then the engine quits.

And suddenly the old math doesn’t work. The same habits that used to sound like competence start to sound like superstition. You can’t muscle the engine back into existence by thinking harder. You can’t shame the situation into improving. You can’t negotiate with gravity like it’s a contractor who missed a deadline.

So you do what pilots do when they refuse the dramatic ending.

You pitch for best glide.

Which, translated out of aviation and into the language of Tuesday afternoons, means: you stop flailing and you start choosing.

You choose what still works.

You choose what still moves you forward, even if forward now looks like sideways. Even if progress is quieter. Even if the win is smaller than the one you pictured when everything was humming.

You look for a runway you did not plan on using.

You stop trying to recreate the old flight and you start inventing a new one.

And yes, it’s terrifying. Of course it is. Anyone who says otherwise is selling something.

So if your engine has quit lately, if the plan collapsed, if the relationship changed shape, if the market shifted, if your motivation evaporated like a puddle on hot asphalt, don’t confuse silence with an ending.

You might just be in the glide.

You might be in the part of the story where you stop performing the life you were trained for and start piloting the life you actually have.

Keep your nose where it needs to be. Scan for options. Trust the physics of momentum. And when you touch down, even if it’s not where you meant to land, let it count.

Sometimes the win is not keeping the engine running.

Sometimes the win is learning you can fly after thinking (or hearing others think) you can’t.

Stay Positive & Here, Take The Wheel