Choose, Don’t Cheez-It

Garth Beyer
Vote for Cheez-It? No. I vote for something entirely new!

If you’re going to create something – as everyone must during some point of their lives – don’t create a new variety of something that already exists. Create something which you can create a variety from.

Creating a new flavor of Cheez-Its won’t get you far. I’m not even sure it will get you anything except a snack to munch on while you contemplate your next “genius” idea.

Maybe after a few new flavors of Cheez-Its you will decide to create an entirely original cracker snack instead. In which case, you can showcase all your new flavors with your cracker snack.

If that’s the case, or rather, if that’s the box, then I’m in. Just because something has 20 different flavors doesn’t mean I’ll choose it.

You know what people (you included) love? New. They love change, mishmash, and variety – after all, it’s the spice of life! The illusion is that they love a variety of originality. They don’t.

I’ll cut to the point and stick with the Cheez-It theme:

If you were given the choice between a new flavored Cheez-It or an entirely new cracker snack, which would you choose?

There is always more of a craving for something original than a new flavor, new type, new color of something already invented.

 

Stay Positive & I Call It The Flavor Of Originality

Garth E. Beyer

Set For Life

Garth Beyer

A of couple months ago I was freewriting and an odd thought popped in my mind. True to the nature of the writing I was doing, I wrote it down.

A lot of people dont’ care about you, they just feel if they get enough people to just like them, that they are set for life.

I think I may have been upset that so many girls in high school led guys on, or that you can spend one wonderful day with someone, but never catch up again. The instances in life where you feel a connection with someone, but nothing happens after it are endless.

It’s a trick, whether conscious of it or not, and a very successful trick at that.

Its success is based solely on the precept that if they ever talked to you again, ever ran into you on the subway, or bus, or bike path, that you two could pick up conversation like you were long-time friends and can play catch-up.

I am no psychologist, although at times I like to think I am, but there is some psychological barrier that prevents you from despising the person that left you hanging, prevents you from completely ignoring that person when you see them again, and prevents you from acting like they screwed you over.

Want to be successful? Get a billion people to like you. It’s not hard; meeting someone once will do. While you may not “benefit” as much from leaving (not cutting) a connection you made than if you were to do the upkeep on the friendship, the connection is still there.

The way it ends up benefiting you is when you do run into that person who you shared a great experience with (get your mind out of the gutter), when you play catch-up and you find out that they had started a similar business to yours, or write on your beat in the features section of a well-known magazine, or are part of some influential group, you can pick up the connection you left as if it were just waiting for you.

So No. The majority of people, when they meet you, don’t care about you, no matter how great of a time you share or how connected you may feel to them. When they leave that connection, they don’t mean to insult you, they don’t even mean to use you (that comes later). Their focus is making connections and as many as possible.

As should your goal be. After all, the thing about these people is that they are set for life. They have all the connections they will ever need, whether they utilize them or not, they are there. Where are yours?

 

Stay Positive & Make, Leave, Then Leverage Your Connections

Garth E. Beyer         hey, it works

Media Literacy

Garth Beyer

Garth Jowett, professor at University of Houston, on propaganda, media literacy, cognitive dissonance, Fairness Doctrine, media conglomeration, and absolute truth.

To watch the video, click here.

Enjoy.

Make ________ Not War

Garth Beyer
Our Last Night. (I’m in between the two band members on the left)

Just the other week I took a nice four-hour drive down to Joliet, IL to see the band Our Last Night. Once my friends and I got there, we had to wait another five hours while other bands played. Bands we either didn’t know or they dragged on stage last-minute because the originally scheduled bands didn’t show up. After plenty of headshaking, not headbanging, Our Last Night was up to play.

As the saying goes in the hood, the music was “an orgasm in my ears”. However, this post isn’t about to promote Our Last Night, it’s what I discovered from constantly checking their Facebook page, waiting for them to upload this photo that I shared above. While I waited I saw other photos of the lead singer wearing the same shirt that he wore to the concert I saw. Even in the pictures that were taken at locations they played at after Joliet, he was still wearing the same shirt.

Finally, curiosity kicked in and I once again went on their Facebook page only to see a professional photo-shoot of Trevor (lead singer) and his brother sporting Johnny Cupcake t-shirts. Trevor was, of course, wearing the same shirt that you see in the photo above. The link was provided, I was sucked in.

Meet Johnny!

The creator of Johnny Cupcakes was, you guessed it, Johnny! Look above! There he is showing off his “Make Cupcakes Not War” t-shirt. Johnny is a multi-millionaire and he has his story. He doesn’t have a specific motto, he doesn’t have a thousand testimonials (although it would be all too easy to get them), and he doesn’t have a college degree. Most rags-to-riches stories you hear have some special opportunity in them: a person runs into an investor, an idea gets picked up by the newspaper, an anonymous person donates a hundred thousands dollars to a persons blog post of an idea, they use Kickstarter, or they know someone who knows someone. Very rarely are the stories… simple.

Johnny has a very simple story, a story that represents so many noteworthy themes and lessons.

  • Never giving up
  • Waking up early or pulling all nighters
  • Avoiding drugs and alcohol
  • Start selling whatever you can, buy in bulk and sell
  • Even having a smashed up car won’t stop you from making sales out of the trunk of it
  • Everyone loves surprises
  • Take risks
    • “These trade shows cost an arm and a leg…but you gotta spend an arm and a leg to make more arms and legs.”
  • Sometimes you have to leave what you like to do what you love
  • Add value to you and your product, no matter how crazy people think you are for the choices you have to make
  • Confusion sells
  • Upset customers sell even more.
    • In response to the question “why don’t you sell cupcakes too?”, Johnny says, “Well, if I did that then people wouldn’t be upset. And, if you think about it, those upset people advertise for me!”
  • Turn your customers into friends and truly connect with them. You can become a millionaire due to the help of 10,000 people. You don’t need 100,000.
Mac Miller representin’

Just an FYI: You’re going to see Johnny Cupcakes everywhere now. Congratulations, you’re part of the tribe!

“Do More Of What Makes You Happy” – Johnny Cupcakes

You can visit Johnny Cupcakes website by clicking on the picture above.

 

Stay Positive &Vote Cupcakes For President

Garth E. Beyer

Overcoming Communication Palisades: Part Two

Garth Beyer

Yesterday you learned a four-step process to overcoming communication palisades. Now I am happy to present the Public Relations checklist for overcoming communication barriers, also known as the 7 C’s of Effective Communication.

7 C’s of Effective Communication: Clarity, Conciseness, Consideration, Completeness, Coherency, Courtesy, and Correctness.

1. Clarity: The more you focus on something, the more clear it becomes. Make sure you maintain your focus by only communicating a specific message by using concrete wording and adding emphasis only to the message itself, not tangents of the message.

2. Conciseness: Many reporters will take pages of notes on an event and go back to high light only the important facts. Being concise is creating a message out of only those highlighted features. Conciseness involves minimizing word usage; it is the combination of “brief” and “point”.

3. Consideration: Quite plainly, know your audience. Stick your feet in their shoes and wear them out. Consideration is about tweaking the words that you have used to focus on what you want to deliver, so that they also adhere to the wants and needs of the audience who will receive the message. This is your opportunity to empathize.

4. Completeness: Completeness is about representation, about credibility, about conveying all the facts accordingly. In conveying all the facts, it answers any questions that may be sparked by the presented information. When you work on making something complete, it is the only time that it is expected to add more information to the focus so that it answers those questions.

5. Coherency: While a message may have all its facts, do they flow? Making a communication coherent insinuates adding transitional phrases, checking and re checking the wording, and breaking the message into segments while maintaining the connections.

6. Courtesy: Remember the end of Overcoming Communication Palisades: Part One?    Be human and stay positive.

7. Correctness: Being straightforward, get an editor. In fact, get five editors, a few friends, and a couple of co-workers or other people in the PR field to review your message. Just do it, you may never realize how much it matters, but if you don’t do it, you will. That’s the unsatisfying result of correctness.

As everything in PR and communication, there are always more ways to look at definitions, tables, concepts, etc,. Other C’s that get thrown into the fray: credibility, content, context, continuity, capability, channels, and concreteness. All of which involve some part or another of the concepts I have presented.

Overcoming Communication Palisades: Part One

Garth Beyer

Yesterday I posted a laundry list of various Communication Palisades.

Obviously there are hundreds of ways you can go and tweak each individual one. For the sake of this post, I will share with you the four step process to overcoming any and all of the communication palisades.

Step one: Whether it is before the communication takes place or after, to overcome the obstacles of communication, you must begin (or re-start) by focusing on preparedness and design. This involves returning to the source and encoding steps of the Shannon-Weaver Model. Is your message as specific as possible? Have you chosen the medium of encoding and the channel with the least amount of noise?

Step two: This step is about running ladders in conversation. At every distance, implement a reminder of the source of where the communication originated as well as the reason for communication. This frequent return not only strengthens the connection of communication, but it allows you to maintain the focus as much as it communicates it to the receiver.

Step three: Communication has to have a certain vivacity to it. Communication isn’t effective if it does not get others enthused, excited, interested, and maybe even a little bit turned on… at your ideas. This third step is vital for those who are communicating something bland, something generic that it’s even hard for you to be interested in. As a PR Specialist, there will be times that you have to swing something, but in a positive sense. What makes the swing negative is when you fake your enthusiasm, when you channel deceitful excitement. A true PR professional will work on convincing themselves of the subjects animation before expressing it to another.

Once you convince yourself, it’s much easier to convince others.

Step four: Flirt with benefits. Communication is a transaction and as you can imagine, the only transactions that seem to “work themselves out” are the ones where the other person feels they are getting a huge benefit out of it. Ask yourself, how can you benefit them? But don’t just answer it yourself, tell them!

Whether you are analyzing your communication strategy before it takes place or revisiting ways to strengthen a communication attempt you have already made, following these four steps will get you past almost every barrier.

The most important variable to consider while taking these steps is to be human. Be real. Be honest. Be caring. But above all, just be human.

The “IOU” Paradox And How To Best Give

Garth Beyer

I give a lot. I love to give, I mean, really really love to give. Time, money, resources, tools, and so on, I give it all to those who ask, and even more to those who don’t.

What I can’t stand are the reactions I get when I give – the old “IOU”. Every time I give, it comes out in some shape or form. Here are some examples? Do they sound familiar?

“I’ll pay you back”

“Next time, I’ll get it”

“Why don’t you take this since you are giving me that“

and the worst of all, the “IOU”

Not to start a debate -by all means go ahead if you want- people are naturally good. There are very few people who I have given to that when I continuously asked why they thought they owed me, they came up with a statement which basically said that since I gave to them, they felt they needed to give to me. Balance. Those are good people, but oh so very annoying.

People may be naturally good, but they are also naturally and extremely self-centered. So self-centered that they care more about the need for that balance of giving back to the person who gave to them, than they do the simple fact that the person who gave to them, does not want anything in return. You are insulting the person and degrading the bliss they feel for giving without that expectation when you fulfill an expectation that is not there.

That is all fine and dandy, human nature, all of which you have experienced yourself or can rightly agree with.

But then someone comes along and doesn’t praise you for giving without an expectation, doesn’t say the infamous words of IOU, takes what you gave and never mentions it again. This is where the IOU paradox presents itself.

Despite the ever-present blissful feeling of giving without an expectation of a return, you feel swindled. You question whether they know you gave to them because you cared about them, that you felt their was an invisible but mutual respect for one another, you thought that them not giving you an IOU would make you feel even more incredible, but sadly… it doesn’t.

There’s no winning, but you still have two options. Either you can deal with them never mentioning your gift again, or you can convince them of how deserving they are of it so they don’t feel that it’s a gift, rather, an award for living remarkably.

I prefer the latter.

 

Stay Positive & Want An Award? Who doesn’t?

Garth E. Beyer