You Might Not See The End

Garth Beyer

Maybe you don’t see that light at the end of the tunnel.

That’s no reason not to keep moving forward.

Maybe you don’t see the destination on the map yet.

Maybe you’re just not sold on that final transaction.

In an effort to stay safe and comfortable, we often convince ourselves that we might as well stay where we’re at since we can’t see that end spot that we want to be.

The same goes for waiting for the right answer or the perfect person to help or that winning lottery ticket.

There are a few hundred or so reasons to stay put and hold off.

Acknowledge them, sure, then keep going on.

Stay Positive & Forward Is The Goal

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Not Worth Your Time

Garth Beyer

It’s pretty hard to justify this statement when it’s put up to scrutiny.

Jumping on a forum thread might not be worth your time, but if it converted one sale and that sale was $1,000 – was that still not worth your time?

It’s a very fine statement to make when we’ve done the emotional and mental labor of truly evaluating the ask, the work and the potential results (and then being okay with those results).

It’s a very terrible statement to make when we do it to hide, mitigate our workload or shrug off a potential customer/audience.

More often than not, if you spend an extra minute thinking about it, it’s worth your time after all.

Realizing that worth also makes the doing part easier, too.

Stay Positive & Worth Taking A Moment Before Disregarding The Action

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Never The Target

Garth Beyer

You’ll never be the target you’re after.

No matter how closely you identify with them, you’re not them.

You can be an intermediary for them, though.

You can listen to the words they use and share them back.

You can listen to the narratives each one is telling themselves about your product or service and adjust it accordingly.

You can listen to the emotion behind the words they use when they talk about your brand.

You can listen and, with empathy, direct them on the path that leads to a win-win for you both.

Doing any marketing without listening, though? Ha.

Stay Positive & Meet Them Where They Are

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In Need Of A Champion

Garth Beyer

Champions win awards. They wear the belt. The spotlight is on them.

But none of that is what makes them a champion.

What makes them a champion is that they’re looked up to; people are inspired by them.

We don’t need champions because we want things done for us. We want champions because we want help believing we could do it ourselves if we put our mind to it.

Stay Positive & Will You Be A Champion Today?

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Show Your Work

Garth Beyer

I despised math class. I failed trigonometry the first time I took it. I couldn’t stand investing time and energy into something I knew I wouldn’t use.

Alas, there’s one thing about math that does apply to life and work: the power of showing your work.

It enables you to discover your weak points. It lets you feel more fulfilled when you’re done working through a problem. It makes pivoting in the moment feel easier because you’re not set on a specific path.

And that’s all internal.

Then there’s the validation and respect you earn from others by showing the work.

Can you imagine a tattoo artist with no sketch book?

Or a contractor without any bids from various plumbers?

Not showing your work is only holding you back.

Stay Positive & Show Your Work, Show Your Worth

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Behind The Table

Garth Beyer

A table is a great prop, but it’s terrible at enabling vulnerability.

And as status quo has it, chances are pretttttty slim that someone is going to come behind the table to talk to you.

So that leaves one option: you adventure out from behind the table.

To shake hands and listen; to be the vulnerable one first.

A table might as well be a wall.

Stay Positive & No More Hiding

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