If you make your business possible to replicate, others will replicate it.
To create a business that can be replicated is to base it off the collection of “ordinary” people, with ordinary means that contain the lowest level of skill required for the job because they cost less than someone remarkable.
You will profit, but only until the business is replicated by another, faster cheaper one. It will be. Someone is always willing to go cheaper.
Creating even five businesses that can be replicated is exhausting and still won’t make you enough profit to take an extended vacation. You couldn’t anyway because you are the only one with real managerial skills.
Creating one business, one that can’t be replicated, one filled with extraordinary people, with the highest skill level, self-motivation and passion, even though they may cost more to employ, will be able to pay for 5+ vacations a year for yourself.
In addition, this allows you to pay for the indispensible people to work for you. Basically these people pay themselves and then pay you because their work is so full of art and is irreplacable.
In a world where someone is always willing to work for less, the only way to make more is to run a business like no other.
It’s never possible to be perfect, to completely fit in, and to have everything figured out. Sure it’s pointless to try and put a square peg in a round hole, but it’s even more pointless to put a round peg in a round hole because it doesn’t fit snug and tight or stay in it. Either part of the peg sticks out so it can be pulled free or if you turn the box over, the peg slides out. Why make a peg when you can make a point?
Take as many analogies from this as you want, they’re free.
Stay Positive & I’d Rather Be The Box Instead Of The Peg
I didn’t know what was going on 10 years ago. I didn’t experience it. I only know what work, employment, the successful were all like because I’ve studied them. What I do know from experience is how difficult it is to grow up knowing that society is dysfunctional. That everything that my parents grew up with worked for them, but not for me. I felt pulled into an abyss because I knew that the world needed, not just someone, but some type of people. I grew up understanding factories and what it took to work there. Until I realized everything turned into a factory, that 2/3 of the jobs I ask friends what they want to do say “factory worker” without actually saying it. In the middle of everything that is no longer working but was being forced, I couldn’t become what I wanted to be until I decided to fight the world back and join the Tribe of Linchpins.
The job market got personal by giving stagnant wages, health insurance and a false illusion of job security. Job security is what everyone fights for, or rather procrastinates for. Every job began as a job where people didn’t have to think until their job was on the line. Then, instead of becoming a linchpin, an artist, a creator, they chose to make the tasks of the job last longer. Job security became self-controlled. This is what I grew up noticing. I say it in past tense because job security isn’t a result of always having stuff on your to-do list anymore. No. Job security has become something else, something better, something beneficial.
Job security is only available to linchpins. The ones who do the jobs and all the other tasks that aren’t getting done. It may not be their job, but to a linchpin, that’s no reason not to do it. This is what job security means. Instead of being told what to do -which is repetitive and produces the same exact dull results over and over- linchpins figure out what to do. Figuring something out taps potential on the shoulder and tells her to get to work. It produces greater, more important, more human results and 95% of the time more profit than dictated results.
Linchpins produce emotional labor, not the kind of work you’re doing now where you come home frustrated and exhausted from doing what you’re told (always more exhausting than doing art). See, cogs are people who have been manipulated and brainwashed not to stop to think if what they are doing is different, human and actually productive above the average standards. Linchpins not only stop themselves, pause and find out how to be more creative, but they have the ability to stop other cogs, redirect then, and turn them into creative linchpins because being a linchpin means being leader and being a leader is about making other people leaders. Leaders are indispensable which means job security is universal. This job security doens’t mean you will stay at one job forever, it means that you will always have a job, a place where it will be your responsiblity to do what linchpins do best.
Stay Positive & This Job Security Is Sooo Much Better
It’s been over a month and a half since I attended Seth Godin’s Pick Yourself event in Tribeca (NY). There’s a specific reason I waited so long to reflect on the event. I wanted to prove a point, not just about Seth Godin, but what any business must produce, whether in product or experience.
Simply put, it must be astonishingly remarkable, something so memorable it is still thought of and excites a person’s senses a month, five months or a year after the product is purchased or the service is used. Essentially, that is what Seth Godin’s Pick Yourself event manifested, so it is with easy honor that I will hit some points from it again along with my own curves and twists of ideas.
I had no inclination to write this so soon. I decided to after I created a new motto the other day, tweeted it and it got retweeted by a few people. It was just another tweet, another 140 characters that my mind spit out and that I needed to share.
My motto: Give yourself authority.
It was only after I expressed the motto on twitter that I was tapped by the memory of Seth Godin’s Pick Yourself event, which it’s theme was to not wait for someone to pick you, not wait for an authority to notice you, to get lucky; but to pick yourself, solve the problems yourself, find the opportunity yourself, to lead yourself and quite plainly, as my motto states, give yourself authority.
72 Steps To Starbucks Coffee
While in New York City every 72 steps, either if I turned left or right, I would be facing a Starbucks. In Manhattan alone, there are approximately 300 Starbucks stores. That means that out of all the registered Coffee Shops in New York, Starbucks consists of about 60% of them. In a city dominated by the outlier of the Coffee Industry, how can any other coffee shops even make it?
That’s a simple answer that you can come up with. The better question is how Starbucks was able to take a symbol from Moby Dick, use it as it’s logo, and create a brand – an understanding of when you see the symbol, you are going to smell the richest Coffee in town and get free Wi-Fi along with the absolute best customer service.
It’s A Revolution
The dictionary says that a revolution is a single turn of event. Our revolution, the one we don’t quite understand, the one we thought could be easily understood, the one that is making us question nearly everything, is not a single turn of event, it’s a million turns. This revolution is something that is a collective change in one sense, but deep down to it, it’s about the turn each one of us makes, a turn that may be different than the person next to us. While putting it in the most simple form, the revolution is about giving yourself authority, ridding yourself of the chains of tradition and following your passion to create art. Yet, to do each of these things is not something that we can do collectively, being collective is what got us in this grave. No. This must be done individually; each person must make the choice, must give themselves authority and use it. In its entirety, this revolution will turn Perfect into impossible
Instead Of Giving It Our All
Seth gave a long description about the industrial age and this new age of connection. The one take I want to share with you from the event is this.
“So one quick example, just to show you how deeply ingrained this is. If you don’t mind, raise your right hand just as high as you can. Okay, now raise it just a little higher.”
Instead of giving it our all the first time, we give enough and then a bit more when told to. Some people raised their hands 20% higher, others 5% higher when told to raise it a bit higher. In a room of about 200 people there was about 4,000% of potential not being used until told to. The way I see it, even if you gave 100% and raised your hand as high as possible the first time, you would still find a way to raise it higher.
I No Longer Market To You
I had no clue what real type of marketing I was doing on my website until I heard Seth Godin say this, “Because marketing has shifted from me marketing at you, to you marketing to each other.” So, when creating a product, running a business or writing a blog, you can provide all the strong content you would like, but unless you know what you want to do with your audience, your tribe, unless you know how to give them strategies to market to each other and other people that will join your tribe, you have nothing.
Juggling
Seth Godin also inspired me to write this post: The Juggler’s Perfection. On the note of Juggling, of doing what you love, of taking that risk…
“Is it worth getting arrested for?” – Seth Godin
Bluffs, Excuses and The Promise
You think you have a hundred reasons not do something, not to take leap, not to go out on your own or start your business or take a risk to achieve what you really want. Actually, you probably only have 15 to 20 excuses, or rather, they are bluffs. When you sit down, write the list of the 15 to 20 bluffs, and work through it, you will find that either you don’t have anything holding you back, or you just need to work out a way to get around one or two excuses (a lot easier than working around 20). What it comes down to, what it really comes down to is that you want a promise it will work. You want the paper to say, after you have crossed all your bluffs out, that it will work indefinitely.
There will never be a promise that it’s going to work. Once you realize that, you realize there’s no point in making a list, not because there’s no point in achieving your goal anymore, but because you realize that you are going to have to take a risk and that there isn’t a promise, you will say “something is better than nothing” and get on with it, ship the product or start the business. As humans, if we are not promised lobster (perfection), we would rather have crawfish (anything) than nothing at all. Once you realize there is no promise of perfection, no lobster, it makes doing the thing you made a list of bluffs for, all the more easy. You may even find that you like crawfish more than lobster.
A couple of sayings to use/share
Money is a weight you can run much faster without
You will be wrong a lot, but you will be right a lot too
All you need to care about is being human
The Two Achievements I Made After The Event
Seth made a simple, yet such an extremely interesting point about entrepreneurship and freelance. A freelancer gets paid when she ships, delivers the product, finishes. The entrepreneur gets paid while she sleeps. I am happy to say that, while I still do freelance writing, I have crafted a segment of it into a businesses in which I have hired two employees already! I now sleep easier (because I know I’m getting paid for it) and I have more time to do $100 an hour work that makes a much larger impact on the world – which leads me to…
The second achievement is nearly ready to be shipped. My 30,000 word manifest on what school is for: a view from an 18-year-old graduate who received his associates degree and plans to go back for a master’s degree. Not for the diploma, but for the information and experience being within the system will produce, in order to write a 90,000 word sequel upon graduation. The eBook, Start Schooling Dreams will be released at the beginning of August, 2012, completely free. More background information to come soon.
Stay Positive & Take The Authority, Make A Badge Even
You know why it’s good to get paid for your thoughts, ideas and actions? Because you have a million a day. Even if you get paid 1 cent per thought, you would still make more than if you got paid $500 an hour for an 8 hour work day.
No wonder why bloggers, writers, artists and creative minds make so much.
Food for thought.
Stay Positive & More Thoughts, More Money, More Food (For Thought)
It’s a common saying, a statement that gets the average worker to not bring home frustrations and sobs from mistakes that took place during the day. It’s a motivator to those who think that since the world still moves on, that they better move on too. (You caught the post earlier about what happens when you stand still.) But what you may not know, is that the saying is used by the dispensable cog, the mediocre, the “average” Joe, the common worker.
See, a Linchpin, someone who brings the best to their work, brings passion, motivation, self-determination and so much more; when they stop working, when they take a break or leave for the day, the world doesn’t move on. Linchpins make the world stop when they stop being creative. The world can’t function without them doing what they do best.
Sure, the mediocre can move on, but the Linchpin moves up.
Don’t you hate when questions are answered with questions? They are often confusing and even more aggravating unless it’s Krishnamurti asking the questions.
This was my second time picking up “Think On These Things” and reading it all the way through. I mentioned that I read it all the way through because it’s actually a hard book to read start to finish because you are constantly asked to do exactly what the title says, to think on the things that are talked about. I’m not sure about you, but thinking can get exhausting especially when what you are thinking about is breaking boundaries, challenges status-quo and punching tradition in the face.
The reason I tried reading it a second time is because the last time I read it, I was 16 years old and I wanted to see if 1. It is really worth reading a book twice and 2. If I had a different outlook on the philosophies that Krishnamurti spoke about 3.5 years later.
Before I write a short book regurgitation, let me riff on reading books over again. This isn’t my first time trying it, and I’m going to give it one more shot with another book that I am going to read again soon. During New Years I was reading dozens of posts about the best books to read and the fact that this year is supposed to be about reading the best books over again and applying the lessons to your life.
What I have come to learn is the little things which you would catch in reading a book over again, are rain dropped throughout a similar book by a different author. The books are similar, so these small repetitive lessons are also similar. You have already taken the most important pieces of the first book; there is no point in reading it again to catch the small points when you can just read another book with new big important pieces and the same small points.
The thing about the many books based on the same subject or field of interest is that they are all plagiarized. The author read nearly a hundred books on the subject, used the small points from them and created the larger, new, more important ones and the next author did the same. Because this is the way books are written, it seems ill-fitting to reread a book over again.
Book Regurgitation
“To find out what you love to do demands a great deal of intelligence; because, if you are afraid of not being able to earn a livelihood, or of not fitting into this rotten society, then you will never find out”
The real reason I picked Think On These Things up to read it again was because I wanted to revisit his concepts of the function of education which is the title of the first chapter. Throughout the entire book the way education is taught is challenged and ideas are given to improve it. Being straightforward, everything that is mentioned in the book is supposed to also be mentioned in school, to be thought on, to be philosophized on – something that will also appear in my first 30,000 word eBook that will be released at the beginning of August.
Freedom is the next subject that is focused on as most people are not free; they are dead or near death. “We all want to be famous people – and the moment we want to be something, we are no longer free.” (pg 10) At the same time of freedom, intelligence is thought on. Intelligence is to find out, but to find out is not to make a conclusion. Once a conclusion is made, the mind is bordered and dies much quicker. See, the whole concept of freedom is to free the mind, not in the sense of it being empty but in the sense of it being aware with love and experience.
Love is mentioned very few times throughout the book because love is simple.
“Have you noticed how few of us have deep feeling about anything? Do you ever rebel against your teachers, against your parents, not just because you don’t like something, but because you have a deep, ardent feeling that you don’t want to do certain things? If you feel deeply and ardently about something, you will find that this very feeling in a curious way brings a new order into your life” (pg 61)
Another quick note to make about the book is that aside from the opening of each chapter, the chapter is comprised of answers to questions. One particular question is “However much I may want to be an engineer, if my father is against it and won’t help me, how can I study engineering?”
Krishnamurti’s answer, “If you persist in wanting to be an engineer even though your father turns you out of the house, do you mean to say that you won’t find ways and means to study engineering? You will beg, go to friends. Sir, life is very strange. The moment you are very clear about what you want to do, things happen. Life comes to your aid – a friend, a relation, a teacher, a grandmother, somebody helps you… But you see, we don’t want to invite life, we want to play a safe game; and those who play a safe game die very safely is that not so?” (pg 126)
Other great questions which are issued and responded to:
To revolt, to learn, to love – are these three separate processes, or are they simultaneous?
How can we be free of dependence as long as we are living in society?
What is self-knowledge, and how can we get it?
Why do we want to be famous?
I am full of hate. Will you please teach me how to love?
What is happiness in life?
Why do we find pleasure in our games and not in our studies?
Why do we hate the poor?
Why do we like to be lazy?
How is one to become intelligent?
Why do birds fly away when I come near?
As always, I have to give the one chapter to read to see if you are interested in getting the book. “The energy to life” is the fourth to last chapter in the book and basically answers how to be full of energy all of the time rather than lethargic and lazy each day. All in all, was it worth the read a second time? No. Was it worth a read the first time? Yes.
Free Library
Krishnamurti is the far right one, had to be different and put the pages facing out
Since I moved to Madison, I have noticed something peculiar popping up as I ride my bike on the bike paths. Bird houses. Not just your typical bird house, but a huge bird house, with an actual door instead of a hole. Above the door the words “Little Free Library” are written. Inside this giant bird house are random books that people have put inside. I think it is an absolutely brilliant idea and as you can see, I have deposited my Krishnamurti book in one. At first I was worried that there are only bad, terrible books being tossed into the free library because people don’t want to hold on to them. Then I realized the books inside are probably the best books anyone can read because they are so valuable that people have to share them, have to let someone else experience them and have to feel that inspiring power of knowing that you contributed to someone’s experience in reading a fresh, positive, great book. To the person who will pick this book out, enjoy. To the readers who will check this book out at a public library or view the recommended chapter at a book store, enjoy.
Stay Positive & You Get The Most Thoughts For Your 4 Bucks With This Book
