GarthBox

There’s the content that reaches the top of Google and gets to the person who typed in the exact question you’re answering. They clicked to your content but told no one.

There’s the content that reaches a few people and wows them–not with a breaking news piece, but the exact opposite. They clicked to your content and sent it to a friend that shares their appreciation for the topic.

Too often marketers try to blend the two content types for a piece of super content. How do you infuse SEO into a story? How do you create an emotional connection in less than 250 characters?

While it might get achieved and work for some (to me it’s sort of like winning a scratch ticket, it happens, but it’s rare you ever win BIG), it’s a far smarter strategy to treat different people differently.

Rather than see how much you can blend in one content piece, get another blender and make something specifically for them.

Stay Positive & Maybe Grab A Few Blenders While You’re At It

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Here’s something they don’t tell you: taking notes isn’t your job.

Nor is learning fast.

It doesn’t matter that you can pick up where someone left off.

Doesn’t matter that you can read instructions.

What they want is someone who is ready to surprise and delight–that’s your actual job.

Undoubtedly there will be learning involved and a fair amount of reflection on previous efforts, but regurgitating the past isn’t why they hired you.

Stay Positive & When Was The Last Time Your Team Said “Wow” or “Whoa”?

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Here’s a little secret about the path to achievement–whatever your goal.

The path is the one you’re walking.

To be more on the nose: it’s not about the path; it’s about the walking.

Stay Positive & Keep Those Feet Moving

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People love to bounce ideas off one another. Reason being is that they are looking for bits of reassurance.

I’d encourage you to give them spaghetti instead; it’s something they can take and throw at the wall themselves.

Worth noting: it requires you to listen and still be empathetic; to give them spaghetti that has a great chance of sticking. A far more valuable and rare offering than reassurance.

Stay Positive & Bon Appétit

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Consistency is the key to loyalty.

Consistency is the key to word of mouth marketing.

Consistency is the key to creating meaningful change.

Consistency doesn’t always get the spotlight it deserves. It also likes to hide itself behind fancy words like “innovation” “avant-garde” and “new.”

Here’s the thing about consistency: even the inconsistent can be about consistency.

One brewery says it will never brew the same style twice. It’s inconsistent, yes, but their inconsistency is consistent.

The coffee shop chooses to treat different people differently. It’s inconsistent, yes, but their inconsistency is consistent.

You can still innovate, try new things and create meaningful change by being consistent.

Stay Positive & See You Tomorrow, Too?

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To get noticed you need to do something that’s noticeable (obvious, I know).

The oxymoron, if you will, is that to do something that’s noticeable, you have to not do it to be noticed.

Do remarkable work for the sake of doing remarkable work.

The problem with attention is that it’s really easy to get when you want it, but it doesn’t last.

The great element about attention that leads to loyalty is that the work you do has to be something people won’t get desensitized by – and that’s only done when you don’t do it for the attention; when they can feel your heart in it; when they choose to be a spectator (not when they are interrupted to be one).

Stay Positive & Do Work Worth Being Noticed First

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This isn’t a strategy about how much is too much or how little is too little.

This is a strategy to get started.

That strategy being one where you go through the numbers until you land on one that convinces you to get started.

I’m just going to run a mile, not five.

I’m just going to work on this assignment for five minutes, not fifty.

I’m just going to write a few ideas down, not spend an hour on it.

If the number you’re telling yourself makes you bawk, tell yourself a different number.

Stay Positive & This What What They Mean When They Say It’s A Numbers Game

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