Why Try To Get Out Of Your Box, When You Can Use What's In It?
Having a ton of items on your to-do list.
Having hundreds of emails to open.
Having a few dozen decisions to make.
Having all the information from a single source.
Eating the whole box of cupcakes.
Stay Positive & Focused Is Better
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There are two ways to show up.
There’s the way that you are the one at center, talking, sharing the edutainment.
Then there’s the way that you are the one being talked about.
(No, I’m not talking about being written up in reviews, but actually in regard to being remarkable [that is, worth being remarked about].)
Those who are frequent and loud might get attention, but they rarely get loyalty.
Loyalty really kicks in when the other half of showing up does.
What can you do to get seen is a different answer than what can you do to get talked about? Not always different, but often.
Stay Positive & It Starts With Intention
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In an unsaturated market, confidence sells.
When consumers are longing for reassurance, the one that emanates confidence wins out.
But all markets are becoming more saturated. And even in the markets that are unsaturated, consumers are getting smarter and smarter – seeking reassurance in multiple places.
Which begs the question of what you have when a competitor has as much confidence as you do?
Then what do you win on?
Stay Positive & Confidence Helps, But It’s Harder To Use It To Sell
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It’s fairly common knowledge that smiling at a stranger is contagious.
We know that doing something nice sets a chain reaction.
Thing is, I think we often forget all the ways we have the opportunity to be generous. No, I’m not about to write a thousand of them, but I’m confident there are. Here’s a smattering to get started.
A friendly email or text.
A 40% tip or surprise venmo.
Shipping a book to someone.
Dropping off a baked good or picking up a special six-pack for someone
And here’s an important reminder: if you think that maybe the person doesn’t deserve it, that’s all the more reason to do it. Remember how we agreed at the start of how generosity is contagious?
It has to start with someone.
Stay Positive & You?
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I pulled up to a gas station pump to fill the tank. There was a person filling up their car at the pump in front of me. They noticed my car and asked if it was a durango. I said yes, that we had just gotten it.
He then went out to share his story about how he picked his car up for a few thousand dollars at a local dealer on the west side of the city we were driving through. He shared the miles per gallon he gets. He also shared how he would never buy new.
On paper, with his story, he had a better deal on his vehicle than mine. No doubt about that.
What he failed to notice is that we have different stories.
Mine is one about the safety of my family and having the highest degree of confidence in our vehicle getting us from point A to point B without any hiccups. Mine is one about having space for all of our things + our 83 pound Bernese mountain dog.
On paper, with my story, I had the better deal on my vehicle than his. No doubt about that.
If you’re just striking conversation at a gas pump, sharing stories is fun. But if you’re trying to market your story and have others buy in, it’s worth focusing on their story first – chances are it’s vastly different than the one you’re telling.
Stay Positive & It Always Starts With Listening
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Sometimes we call it a strength. Sometimes it’s defined as a personality type. Sometimes we list it as a skill on LinkedIn.
There’s a laundry list of options available for what your top attribute can be.
At the core of a top attribute though is care.
You can’t be curious or have attention to detail unless you care. You can’t have a towering skill of leadership if you don’t care.
The best statement you can hear from someone is not how well they can use a Shirogami knife or that they have an exceptional eye for design; it’s that they give a damn.
Stay Positive & Is It Clear You Do?
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Do you not have the time or are you not making the time?
You don’t have a life, right? That’s something you make.
You can’t really have friends. You make those.
All things good are made and then it’s work to maintain or build them up.
There’s no ownership, other than owning the process of making more or making better.
It’s far easier to source the problem and the solution when we see things as self-made rather than self-have.
Stay Positive & What’ll You Make Today?
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