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Mistakes are meaningful because they make us more human. More human is a good thing because it’s less black and white, it’s less process, it’s less hiding and it’s less filtered. Which is another way of saying non-corporate, authentic, big-hearted and meaningful. Stay Positive & More Human, Please Photo credit

If you want your business to succeed, connect with more people face-to-face. If you want to excel in your work, connect with more people. If you want customers to tell others, connect with with one another. If you want more support for your idea, connect with those outside your industry. If you want larger tips, […]

There’s no quicker way to garner someone’s support than to have empathy. There’s no smarter way to convince someone of a better way forward than first having empathy. There’s no more strategic way to having someone buy into what you’re offering than show empathy. There’s no better way to have a tribe follow you through […]

Awareness is the priority for many a brand, but there’s a problem with more awareness – there’s no guarantee of more conversions because of it. What’s more is that many brands fall short of providing the experience that matters and fail to their promise when they have too many to keep it for. You see […]

By doing more, we often reap more rewards. But it’s worth questioning who we are doing more for. Some brands do more for themselves. They might see some rewards in the near future for it, but no chance they’ll be sustained. Other brands, the one’s we’re loyal to, do more for us, the customer. They’re […]

Showing up is a part of building a tribe, journeying to success and feeling fulfilled. But showing up is more than being present. It’s about having something you’re ready to give. It’s about using your presence generously. Stay Positive & What’s Your Gift? Photo credit

Adding a “Learn More” button isn’t very persuasive. It’s almost passive. “Hey, if you liked what you learned, there’s more where that came from. No biggie if you don’t, but it’s here if you do. Thanks!” The “Learn More” button is times more important than a “Buy now” or “Request a Quote” button. Not because […]