Business development is not so much what more can you do that resonates with your core mission. Business development is less about what dots you connect originating from the centerpiece, rather what dots are you connecting parallel to your core.
The most successful businesses you can think of right now (Sbux, Apple, Netflix, Twitter) aren’t as successful as they are because of the service you think they provide. There are a ton of parallel paths of business development.
Go to the app store and look at all the apps Twitter Inc. is the maker of. Look at how many Netflix originals with unique actors. Think of Nike integrating Apple iPod device in shoes. Look at all the iscream Sbux doesn’t actually make, but has their name on.
Business development is about doing things differently. It’s about having the guts to try something new, something different, yet still runs parallel to the core truth.
Why most businesses don’t think about partnerships, acquisitions, licensing and such like considerations is because their so focused on the center of their business that they don’t realize the potential of a parallel path.
Stay Positive & Use That Source To Create A New One
Photo credit
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