There are a couple of sources for passion. Your goal is to fuel up with both of them.
Passion can be from something you love. You care about it. You can’t live without it.
A brand that has passion is typically lead by someone who scratched their own itch. She really wanted something, desired something with all of her heart, and if no one else was going to build it, she would.
This kind of passion makes us happy. It offers self-purpose, self-motivation, self-determination. This gets us up in the morning, but what gets us through the day?
The other source of passion comes from frustration, dissatisfaction, and, yes, a bit of anger.
If what you’re interested in doesn’t exist yet, why the heck not? If it does exist, doesn’t it get you going that they aren’t doing a better job? Heck, a lot of entrepreneurs start a business because they know they could do something much better.
Have you ever wondered why looking at your competitors is such a critical element to a business plan? It’s not meant to depress you, it’s meant to get you fired up.
I don’t buy into the idea that it’s difficult to discover your passion in terms of what you love, but I do believe it takes some work to find the right mixture of fuel for your passion – combining both elements of love (what could be) and frustration (what isn’t).
Stay Positive & Fuel Up
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