There are plenty of people who can do the work.
Plenty more who can analyze completed work and recommend what to do next time.
There are, however, very few people who have foresight, who invest think-time around the future execution of an idea or how an audience will respond to the idea.
Now, you don’t have to nail it like some wizard who can see into the future; most indispensable people simply have a hunch about something and go from there.
But they wouldn’t have had a hunch if they didn’t think forward.
Turns out the ones who create the future are the ones who think about it; it’s why some brands fall behind while others speed ahead.
What would you change if you saw time as your competitor?
Stay Positive & Think Ahead
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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