Consider the restaurant owner who is opening her first business. She subscribes to every trade publication. She joins the restaurant association and a few restaurant owner online social groups. She buys a ticket for trade show in California and signs up for a restaurant owner mastermind group with international restaurant owners.
This restaurant owner is becoming part of a tribe.
Consider the restaurant owner who gets involved in a handful of neighborhood associations near her venue. She subscribes to all the local newspapers. She joins a kickboxing association and a stand up paddle boarding group. She’s active on a handful of the city’s Facebook groups. She also goes around to area schools and demonstrates different cooking techniques.
This restaurant owner is leading a tribe.
Stay Positive & We Need You To Do Both
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