Consistency is the key to loyalty.
Consistency is the key to word of mouth marketing.
Consistency is the key to creating meaningful change.
Consistency doesn’t always get the spotlight it deserves. It also likes to hide itself behind fancy words like “innovation” “avant-garde” and “new.”
Here’s the thing about consistency: even the inconsistent can be about consistency.
One brewery says it will never brew the same style twice. It’s inconsistent, yes, but their inconsistency is consistent.
The coffee shop chooses to treat different people differently. It’s inconsistent, yes, but their inconsistency is consistent.
You can still innovate, try new things and create meaningful change by being consistent.
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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