Having a signature from a farmer on your milk jug matters. It’s perceived that farmer’s cows produced that milk.
Having a logo for a business pitch isn’t necessary, but investors do perceive you as a person to take more seriously with one.
As marketers and entrepreneurs, we’re faced with the realities of making something better each day. Often times, we feel some tasks are more urgent than others, we become firefighters instead of artists, and, in so doing, we miss opportunities to be perceived the right way.
You can have all the right words in a speech, but you’ll be perceived as an amateur if it’s also filled with “um” and “like.”
Yes, the work you do speaks realities, but how you do the work often speaks more toward perceptions, and boy do perceptions matter.
Stay Positive & Dance Between Reality And Perception
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