Some things are better when they are personal.
A handshake. An apology. A gift.
Other things – more often, the things we pay for – make us feel part of something.
A community. A surprise. A newsletter.
Business owners can strive to be personal, and for some, it works. But being personal isn’t a business, it’s simply being human.
So what that leaves is a mission for your brand to make every person that interacts with it feel as if they are a part of something.
Stay Positive & The How Is Up To you
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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